Brand Tone

Friendly, Playful, and Community-Oriented

Brand Values

• •Quality & Craftsmanship
• •Community
• •Customer Experience
• •Inclusivity & Variety

Best Practices

• •Embrace the Pun: Use clever wordplay and puns related to "déjà vu," memory, and repetition in a fun, lighthearted way across captions and headlines.
• •Keep it Conversational: Write like you're speaking to a friend, using contractions, asking questions to encourage engagement, and using emojis for personality and warmth.
• •Always Be Local: Continuously reference Cornwall and the local community, using local hashtags, mentioning landmarks or events, and positioning the brand as a proud local business.
• •Balance the Brews: Ensure that both coffee and bubble tea receive equal attention in marketing materials to reinforce the brand's unique value proposition.
• •Create a Visual-Verbal Match: Ensure bright, clean, and playful visuals are always matched by equally energetic, friendly, and inviting copy.

Social Perception

Perceived as a trendy and welcome addition to the local food and beverage scene, offering high-quality, Instagrammable drinks. It's seen as a key player in the local bubble tea market and an approachable brand genuinely invested in its customers, receiving positive feedback for its taste and variety.

Copy Examples

• •That 'seen it before, but never like this' feeling. 😉 Introducing our new [Flavor Name] Bubble Tea! It’s the familiar refreshment you love with a twist you won’t forget. Who’s trying this today? #DejaBrewCornwall #BubbleTeaLover #CornwallOntario #SupportLocal
• •Your morning routine is calling. ☕ Whether it's a robust espresso or a creamy latte, we put a little bit of local love into every cup. Break up with your boring brew and find your new favorite at Déjà Brew. #DejaBrew #CornwallCoffee #GoodMorningCornwall #LocalCafe
• •Can't decide if you're in a coffee mood or a boba mood? At Déjà Brew, you don't have to. 😉 The toughest decision you'll make all day. #DejaBrewCornwall #CoffeeOrBoba #BubbleTea #CornwallON #Foodie
• •Déjà Brew: Your Daily Ritual, Reimagined. Cornwall's home for handcrafted coffee and authentic bubble tea. Made with quality, served with a smile.
• •Feeling Thirsty, Cornwall? We've all been there—that craving for the perfect drink. Whether it's the rich aroma of fresh coffee or the fun pop of boba, we’ve got the cure. Come experience Déjà Brew, where every sip feels both brand new and wonderfully familiar. Stop by at [Address] and find your new go-to drink!