Brand Tone

Professional, Expert, Customer-Focused, Welcoming, Innovative, Modern, Trustworthy, and Reliable

Brand Values

• •Quality and Excellence
• •Customer Satisfaction
• •Sustainability
• •Artistry and Craftsmanship
• •Accessibility and Inclusivity
• •Innovation

Best Practices

• •Emphasize Expertise & Quality: Consistently use language that highlights skill, precision, and the high quality of materials and workmanship (e.g., "master tailors," "flawless finish," "premium alterations").
• •Highlight Sustainability: Integrate the commitment to sustainable fashion into messaging whenever relevant. Talk about upcycling, reducing waste, and the value of long-lasting garments.
• •Maintain a Welcoming & Professional Voice: Balance authoritative language about tailoring expertise with warm, customer-centric phrasing. Be approachable yet sophisticated.
• •Showcase Innovation: Mention modern approaches like virtual tailoring or unique services to position the brand as forward-thinking within a traditional craft.
• •Be Authentic & Transparent: Share genuine customer stories (with permission) and be clear about processes and values. The mention of being in a WeWork space, for example, adds a layer of modern relatability.

Social Perception

Highly Regarded Experts, Reliable and Trustworthy, Fashion-Forward and Stylish, Committed to Sustainability, Good Customer Service

Copy Examples

• •Headline: Beyond the Perfect Fit: Sustainable Style, Tailored for You. Body: At Dejavu Tailoring, we blend decades of NYC craftsmanship with a modern vision for fashion. Experience flawless alterations that not only enhance your look but also honor our commitment to a greener planet. Rediscover your wardrobe with us.
• •Headline: Your Go-To NYC Tailors – Now Reimagined in the Garment District! Body: Step into Dejavu Tailoring's new home and experience the evolution of fit. From expert alterations to our pioneering Virtual Tailoring, we make precision and style more accessible than ever. Book your appointment and let's create something exceptional together.
• •Headline: Don't Just Alter It. Transform It. Body: Dejavu Tailoring sees the art in every garment. Recognized among NYC's top five tailors, we don't just mend – we elevate, restyle, and give new life to your cherished pieces, contributing to a more sustainable future, one stitch at a time.
• •Headline: The Dejavu Difference: Quality Craftsmanship, Sustainable Heart. Body: For over a decade, New Yorkers have trusted Dejavu Tailoring for unparalleled precision and service. We meticulously care for your garments, from vintage restorations to everyday essentials, ensuring a perfect fit that feels good, inside and out.
• •Social Media Post (Image: A beautifully tailored coat or a before/after alteration): Text: Elevate your style and embrace sustainability with Dejavu Tailoring. 🌟 Our expert team in NYC is dedicated to providing impeccable alterations and custom designs that make you look and feel your best, while championing eco-conscious fashion. Visit us in the Garment District or explore our Virtual Tailoring options! #DejavuTailoring #NYCTailor #SustainableFashion #CustomStyle #GarmentDistrict