Brand Tone

Confident & Assertive, Value-Oriented & Accessible, Enthusiastic & Passionate, Direct & Informative, Trendy and Engaging

Brand Values

• •Affordable Luxury: Providing access to high-end scent experiences without the high-end price tag.
• •Quality & Craftsmanship: Highlighting that their perfumes are "diligently hand-blend[ed]" and "handmade in the UK".
• •Ethical Practices: Emphasizing that all products are vegan and cruelty-free.
• •Customer Satisfaction: Implied through offering returns and aiming for scents that customers will love, as suggested by compliments received by users.
• •Nostalgia/Familiarity (implied by the name "Deja Vu"): Connecting scents with memories and familiar luxurious experiences.

Best Practices

• •Emphasize Value without Undermining Quality: Consistently highlight the affordability *alongside* the craftsmanship, handmade nature, and quality of ingredients (e.g., "premium hand-blended fragrances," "long-lasting"). Avoid language that sounds "cheap," instead focusing on "smart luxury" or "accessible indulgence."
• •Be Confident in Comparisons, But Remain Respectful: Clearly state that the fragrances are "inspired by" or "alternatives to" well-known brands. The confidence comes from the quality of the match, not from disparaging the original.
• •Highlight Ethical Angles: Regularly integrate "vegan" and "cruelty-free" into product descriptions and brand messaging, as this is a key value and selling point.
• •Use Evocative and Sensory Language: Since fragrance is experiential, use descriptive words that evoke the mood, notes, and feeling of the scents, similar to how the original luxury brands market their perfumes (e.g., "velvety and sensual," "mysterious intrigue of the desert").
• •Maintain a Customer-Centric Approach: Frame benefits around the customer's experience – the compliments they'll receive, the memories evoked, the confidence gained, and the smart choice they're making. Address potential concerns (like longevity or scent accuracy) proactively by highlighting positive attributes.

Social Perception

Positive: Many customers seem pleased with the scent accuracy, longevity, and price point, often stating they receive compliments. They are seen as a good source for "dupes" or "inspired by" fragrances. Mixed/Negative: There are some concerns regarding customer service and handling of negative feedback, as indicated by some Trustpilot reviews mentioned on Reddit. Knowledgeable (within a niche): The brand is recognized within online communities specifically looking for fragrance alternatives.

Copy Examples

• •Headline: Luxury Has a New Scent. And a New Price. Body: Craving that iconic [Designer Brand] aroma but not the budget-breaking tag? Experience Deja Vu Scents. We handcraft a near-identical, long-lasting, vegan alternative in the UK. Smell expensive, spend wisely.
• •Headline: That "You Smell Amazing!" Compliment? Get Used to It. Body: Our mission is simple: to bring you the world's most beloved fragrances, reimagined. Indulge in scents inspired by [Popular Perfume Name], without the luxury markup. Vegan, cruelty-free, and unforgettable. What will be your new signature?
• •Headline: Remember That Perfect Scent? We Recreated It. Body: Deja Vu Scents unlocks those cherished fragrance memories. From the boardroom to a summer night, our expertly blended alternatives to high-end perfumes offer the same allure, for less. Handmade with passion in the UK.
• •Headline: Go Ahead, They'll Think It's Designer. Body: Why pay a fortune for a name when you can have the essence? Deja Vu Scents delivers premium, long-lasting fragrances inspired by the best, ethically made and cruelty-free. Your secret to smelling fabulous is safe with us.
• •Headline: The Art of Scent, Made Accessible. Body: Since ancient times, perfume has signified luxury. At Deja Vu Scents, we believe that luxury should be within reach. Discover our collection of handcrafted, vegan alternatives to iconic fragrances and elevate your everyday.