Brand Tone

Fashion-forward and Trendy, Aspirational yet Accessible, Confident and Stylish, Engaging and Community-oriented, Proudly Egyptian

Brand Values

• •Style and Fashion
• •Quality
• •Comfort
• •Timelessness with a Modern Twist
• •Customer Connection
• •Heritage

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (fashion-forward, confident, engaging, proudly Egyptian), key messaging points, words to use/avoid, and the brand's personality. Share this with everyone who creates content.
• •Understand Your Audience: Tailor the language and references to resonate with your target demographic (likely fashion-conscious women) while staying true to the core brand identity. For Dejavu, this means balancing trendiness with a touch of sophistication.
• •Be Consistent Across All Channels: Whether it's a website banner, a product description, a social media post, or a customer service response, the tone should feel familiar and aligned with the Dejavu brand.
• •Focus on "Style, Quality, Comfort, and Heritage": Weave these core values into your messaging naturally. Don't just state them; demonstrate them through your descriptions, stories, and the benefits you highlight.
• •Review and Refine: Regularly audit your content to ensure it aligns with the established tone. Solicit feedback and be open to evolving the voice as the brand grows, but always with intentionality. For instance, ensure promotional language still feels stylish and not just purely transactional.

Social Perception

Positive Perception of Style, Appreciation for Promotions, Seen as a Local Brand with Good Standing, Responsive, Desire for Accessibility

Copy Examples

• •Headline (New Collection): "Step into Your Spotlight. ✨ Discover the Fall '25 Collection – where timeless elegance meets today's edge. #DejavuShoes #NewCollection #EgyptianFashion"
• •Product Description (Elegant Heel): "Elevate every moment. Our [Product Name] heels are crafted from the finest [Material], blending sophisticated design with the comfort you deserve. Ready to make a statement? #DejavuStyle #MadeInEgypt #LuxuryFeel"
• •Social Media Post (Interactive): "Chasing sunsets or city lights? 🌆☀️ Wherever you're headed, our new [Sandal Name] sandals are the perfect companion. Which color is calling your name? Let us know below! 👇 #DejavuVibes #SummerStyle #FashionPoll"
• •Promotional Copy (Sale): "That Dejavu feeling just got sweeter! 😉 Our Mid-Season Sale is ON. Step up your style with up to 40% off selected handcrafted shoes. Don't miss out! #DejavuSale #ShoeLove #TreatYourself"
• •Brand Story Snippet (About Us related): "Since 1990, Dejavu has believed that true style is timeless. We craft each shoe in Egypt, blending classic inspiration with a modern spirit, ensuring quality and comfort walk hand-in-hand. Feel the legacy. #DejavuHeritage #CraftedInEgypt #TimelessStyle"