Brand Tone

Empathetic, Empowering, and Professional

Brand Values

• •Quality and Craftsmanship
• •Empathy and Support
• •Confidence and Empowerment
• •Authenticity and Realism
• •Personalized Service

Best Practices

• •Lead with Emotion, Support with a-zA-Z-0-9.
• •Use Empowering, Person-First Language.
• •Speak the Language of Luxury and Quality.
• •Incorporate Customer Stories and Testimonials.
• •Maintain a Supportive and Empathetic Voice in All Communications.

Social Perception

Trusted, High-End Solution for Hair Loss

Copy Examples

• •Feel the sun on your skin and the breeze in your hair. Our new Beachy Blonde 'Haven' wig isn't just about a color; it's about a feeling. It’s the carefree vibe of a summer vacation and the confidence to be unapologetically you. Crafted with our signature fine European-texture hair for the most natural movement. Tap to rediscover your bold, beautiful self. #DejacoHair #ConfidenceInColor #LaceTopWig #HairLossSolution
• •Meet 'Taylor'—your secret to everyday confidence. Designed for the woman who seeks elegance and comfort, this 14" lob features our undetectable Swiss lace top and a natural, lightweight density. The fine-textured hair mimics the softness and movement of your own, making it the perfect solution for thinning hair or alopecia. This isn't just a wig; it's a part of you that helps you feel beautiful and powerful, every single day.
• •Your hair loss journey is unique, and you deserve a solution that feels just as personal. At Dejaco Hair, we don't just create wigs; we craft confidence. Our lace top wigs are designed with the utmost care to provide a natural look and comfortable fit, so you can forget you're even wearing one. See why so many women in the alopecia community trust us to help them feel like themselves again. [Shop Now]
• •Your Confidence is Ready to Ship | New Arrivals Inside
• •It's never too late to have the best hair of your life. Discover our luxurious, natural-looking wigs.