Brand Tone

Approachable Expert: A blend of professionalism and personal connection, using informal and welcoming language while showcasing deep knowledge and passion for the craft.

Brand Values

• •Quality and Craftsmanship
• •Natural & Timeless Elegance
• •Personalization and Individuality
• •Authenticity and Transparency
• •Durability and Sustainability

Best Practices

• •Always use the personal and informal "Du" to maintain the friendly, direct relationship with the customer across all platforms, from the website to email newsletters and social media replies.
• •Don't just sell a product; sell a piece of nature with a history. Briefly mention the origin or characteristics of the stone (e.g., "This Italian marble..." or "The unique veining of this granite...") to add value and romance to the product.
• •Regularly create content (blog posts, short videos, guides) about caring for natural stone, the differences between materials, or design tips. This reinforces the "Expert" part of the brand tone and helps customers feel confident in their purchase.
• •Continue leveraging the "behind-the-scenes" content. Show the people and the process. This humanizes the brand and powerfully communicates the values of craftsmanship and authenticity.
• •While the visual presentation should be beautiful and inspiring, the copy must also be clear, informative, and answer practical questions about measurement, installation, and care. This combination of beauty and utility is key to the "Approachable Expert" tone.

Social Perception

Deinnaturstein is perceived as a niche, high-end supplier for design-conscious homeowners and renovators. Its professional online presence and connection to an established stonemasonry business (Schweizer Naturstein) convey an impression of quality, reliability, and heritage craftsmanship.

Copy Examples

• •Dein Zuhause, ein Unikat. Wir fertigen Dein Stück Natur – millimetergenau nach Deinen Wünschen. Entdecke die zeitlose Schönheit von echtem Naturstein. (Your home, a unique piece. We craft your piece of nature—millimeter-precise to your wishes. Discover the timeless beauty of real natural stone.)
• •Sonne auf Stein. Es gibt nichts Schöneres. ✨ Diese Fensterbank aus Jura-Kalkstein haben wir für Anna gefertigt. Ein kleines Detail, das den ganzen Raum verwandelt. Welcher Stein würde in Dein Zuhause passen? Lass es uns in den Kommentaren wissen! (Sun on stone. There's nothing more beautiful. ✨ We crafted this Jura limestone windowsill for Anna. A small detail that transforms the whole room. Which stone would fit in your home? Let us know in the comments!)
• •Robust, edel und absolut pflegeleicht. Unser Granit 'Nero Assoluto' ist nicht nur ein Hingucker, er ist ein Statement. Jede unserer Fensterbänke wird in unserem Familienbetrieb in Empfingen von Hand und mit modernster Technik veredelt. Gib einfach Deine Maße ein und wir kümmern uns um den Rest. (Robust, noble, and absolutely easy to care for. Our 'Nero Assoluto' granite isn't just an eye-catcher; it's a statement. Each of our windowsills is finished by hand and with the latest technology in our family business in Empfingen. Just enter your measurements, and we'll take care of the rest.)
• •Schluss mit Standardmaßen! Gestalte eine Fensterbank, die wirklich passt. Wähle Dein Material, gib Deine Maße an und erhalte ein handgefertigtes Unikat direkt aus unserer Manufaktur. Klick hier und konfiguriere Dein Naturstein-Meisterstück. (An end to standard sizes! Design a windowsill that truly fits. Choose your material, enter your dimensions, and receive a handcrafted original directly from our manufactory. Click here and configure your natural stone masterpiece.)
• •Dein Naturstein ist der Onlineshop der Schweizer Naturstein GmbH. Seit Generationen arbeiten wir mit Leidenschaft und Präzision mit dem schönsten Material der Welt. Mit Deinnaturstein.com bringen wir dieses Handwerk direkt zu Dir nach Hause. (Dein Naturstein is the online shop of Schweizer Naturstein GmbH. For generations, we have worked with a passion and precision for the most beautiful material in the world. With Deinnaturstein.com, we bring this craftsmanship directly to your home.)