Brand Tone

Friendly, emotional, and personal, fostering a warm and direct connection focused on love, memories, and companionship.

Brand Values

• •Personalization and Individuality
• •Emotional Connection
• •Quality and Customer Satisfaction
• •Community and Social Responsibility

Best Practices

• •Always use "you" (Du/Ihr): Consistently use the informal, personal form of "you" in all German communications to maintain a friendly, direct relationship with the customer. For English copy, use a warm and inclusive "you."
• •Focus on emotion, not just features: While mentioning product details like material and size is important, the primary focus of the copy should always be the emotional benefit: preserving a memory, celebrating a loved one, or the joy of a unique gift.
• •Incorporate storytelling: Encourage and use customer stories and testimonials in marketing materials. Frame the products as central characters in stories of love, friendship, and remembrance.
• •Use pet-centric and affectionate language: Employ words like "furry friend," "cuddly companion," "beloved," and "cherished" to resonate with the target audience of pet lovers and people buying sentimental gifts.
• •Maintain a positive and uplifting voice: The brand is associated with happiness and positive emotions. All copy, including customer service responses, should be optimistic, empathetic, and aimed at providing a positive experience, even when resolving issues.

Social Perception

Overwhelmingly positive, with high customer satisfaction regarding product quality and emotional significance. Perceived as a purveyor of joy and cherished memories, enhanced by their support for animal shelters.

Copy Examples

• •Your dog isn't just a pet, they're family. Keep them by your side, always, with a pillow as unique as they are. Upload a photo of your furry best friend and we'll create a soft, cuddly companion for your couch. Get your custom dog pillow today!
• •This Valentine's Day, give a gift that's truly from the heart. Forget flowers and chocolate—turn your favorite photo together into a custom-shaped pillow they can hug every night. A unique way to say 'I love you' and keep your favorite memories close.
• •Your majestic feline deserves a throne! And a pillow shaped exactly like them. Immortalize your cat's unique personality in a super-soft, custom-made pillow. The purr-fect tribute to your fluffy overlord is just a click away.
• •Look what just arrived! I'm so in love with this custom pillow from @DeinLieblingskissen. They captured my little buddy's smile perfectly! Now I have a cuddly version of him for when he's busy with his nap schedule. Use my code PETLOVE15 for 15% off your own personalized pillow!
• •Some people leave a mark on our hearts forever. Now, you can keep them close in a huggable form. Perfect for long-distance relationships, as a memorial keepsake, or just to surprise someone you love. Your favorite face on your new favorite pillow.