Brand Tone

Authentic & Transparent, Quality-Conscious & Confident, Ethical & Responsible, Approachable & Customer-Focused, Informative & Passionate

Brand Values

• •Animal Welfare
• •Quality & Freshness
• •Regionality & Traceability
• •Transparency
• •Naturalness
• •Customer Satisfaction
• •Health

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone, values, personality, and key messaging points. Include do's and don'ts for language, specific preferred terms (e.g., "Tierwohl" or its English equivalent "animal welfare," "regional," "farm-fresh"), and the overall feeling the copy should evoke.
• •Prioritize Key Values in Messaging: Ensure that core values like animal welfare, quality, and regionality are consistently woven into copy across all platforms, from website product descriptions to social media updates and email newsletters.
• •Use Authentic and Transparent Language: Avoid overly corporate jargon or vague claims. Speak directly and honestly about farming practices, sourcing, and product benefits, reflecting the brand's commitment to transparency.
• •Educate and Inform: Leverage the copy to educate consumers about the benefits of high-welfare, regionally sourced poultry. Share insights into the farming process and what makes "Dein Geflügel" different, reinforcing the brand's passion and expertise.
• •Maintain a Consistent Visual and Textual Harmony: Ensure that the tone of the copy aligns with the visual elements used (e.g., natural, high-quality imagery of farms and products). This creates a cohesive brand experience for the customer. The friendly yet professional and ethical tone should be reflected both in words and images.

Social Perception

Customers generally perceive "Dein Geflügel" as a provider of premium, ethically raised poultry. There's an appreciation for the noticeable difference in taste and quality compared to mass-produced alternatives. The brand is seen as trustworthy due to its transparency regarding animal welfare and regional sourcing. Customers who prioritize animal welfare and high-quality food are likely to have a very positive view of the brand. The price point is likely understood as a reflection of the higher standards and quality, making it a worthwhile investment for their target audience.

Copy Examples

• •Headline (Website/Social Media): "Taste the Difference: Happy Chickens, Healthier Meals. Our commitment to animal welfare means more flavor and peace of mind for you. Explore our farm-fresh poultry today."
• •Product Description Snippet (Chicken Breast): "Juicy, tender, and raised with care. Our free-range chicken breasts come from birds that roam freely, enjoying fresh air and GMO-free feed. Experience the true taste of quality, direct from our regional farms to your kitchen."
• •Social Media Post (Instagram/Facebook): "Ever wonder what goes into truly exceptional poultry? 🐔 At Dein Geflügel, it's simple: More space, fresh air, quality GMO-free feed, and a lot of care. Because we believe happy animals make the best, tastiest meat. #DeinGeflügel #AnimalWelfare #RegionalPoultry #QualityMeat #FarmToTable"
• •Email Marketing Subject Line: "Fresh from the Farm: Your Weekly Dose of Quality Poultry is Here!"
• •About Us Snippet: "Dein Geflügel isn't just a name; it's our promise. A promise of poultry raised with respect, sourced from local German farms, and delivered with the freshness you deserve. We're passionate about bringing you meat that's not only delicious but also ethically sound."