Brand Tone

Festive and Enthusiastic, Community-Oriented, Approachable and Friendly, Practical and Informative, Proudly Traditional (with a modern twist)

Brand Values

• •Tradition & Cultural Celebration
• •Personalization & Individuality
• •Quality & Durability
• •Customer Satisfaction
• •Community Engagement

Best Practices

• •Embrace Fasnet Lingo: Use terms and phrases specific to Fasnet and local carnival traditions (e.g., "fünfte Jahreszeit," "Kamelle," "Guggemusik," "Umzug"). This builds authenticity and connection with the target audience.
• •Focus on "Your" and "Community": Address the customer directly ("Dein Becher" - Your Cup) and emphasize the communal aspect of Fasnet. Highlight how the cups can represent groups, clubs ("Zünfte"), and shared experiences.
• •Highlight Customization and Uniqueness: Consistently remind customers of the ability to personalize their products. Use words like "individual," "unique," "personalized," "your design."
• •Maintain an Enthusiastic and Celebratory Voice: The copy should reflect the joy and excitement of the Fasnet season. Keep the language upbeat, positive, and engaging.
• •Show, Don't Just Tell, Quality: While mentioning quality materials like stainless steel and laser engraving is good, pair it with benefits – durability for lively events, a lasting keepsake, a cup that won't get mixed up.

Social Perception

Positive, Essential Fasnet Gear, Reliable, Creator of Unique Items, Associated with Fun and Celebration

Copy Examples

• •Headline: Your Fasnet, Your Becher! Unforgettable Memories, Uniquely Yours. Body: Don't just celebrate Fasnet, make it legendary! Design your own Original Fasnetsbecher with your club logo, a funny saying, or a unique design. Our durable, laser-engraved stainless steel cups are built to last through every parade and party. Order now and carry your tradition with pride! (Tone: Enthusiastic, Direct, Value-driven)
• •Headline: The Heart of Fasnet, In Your Hand. Body: More than just a cup – it’s a statement. It’s your crew, your colors, your carnival spirit. Our customizable Fasnetsbecher are crafted for the true Fasnet lover. High-quality, individually engraved, and ready for the "fifth season." What will yours say? (Tone: Traditional, Community-focused, Evocative)
• •Headline: Cheers to Tradition! Personalize Your Party. Body: From Guggemusik to street parades, your Fasnetsbecher is your trusty companion. Choose your color, add your name, upload your design – it’s that easy! Create a unique piece that’s all you, or order for your whole group. Let's make this Fasnet the most personal one yet! (Tone: Festive, User-centric, Action-oriented)
• •Headline: Spotted! Your Best Fasnet Moments, Shared with #deinFasnetsbecher Body: We LOVE seeing our Fasnetsbecher in the wild! Tag us @deinfasnetsbecher_original with your coolest, funniest, and most memorable Fasnet photos featuring your custom cup. Get inspired and show off your unique carnival style! (Tone: Engaging, Community-building, Visual)
• •Headline: Quality That Lasts Beyond the Last Kamelle. Body: Crafted from robust stainless steel and precision laser-engraved, your Dein Fasnetsbecher isn't just for one season. It's a keepsake of good times, shared laughter, and vibrant traditions. Invest in quality, celebrate with passion. (Tone: Quality-focused, Durability, Sentimental)