Brand Tone

Warm and Heartfelt, Child-Centric and Playful, Trustworthy and Quality-Conscious, Local and Approachable, Inspirational

Brand Values

• •Family
• •Sustainability
• •Quality
• •Inclusivity and Support
• •Joy and Love
• •Customer Focus

Best Practices

• •Continuously weave in the heartfelt origin story and the 'why' behind De Hartjesdief. This personal connection is unique and builds warmth.
• •Incorporate words like 'love,' 'joy,' 'cherish,' 'little ones,' 'treasures,' 'magical,' 'adventure,' and, of course, 'heart thief' (or variations) where appropriate and natural.
• •Consistently highlight sustainability, quality, and the developmental benefits of the products in descriptions and posts. Don't just say it's a toy; explain why it's a *good* toy according to your brand values.
• •Address parents with understanding and empathy for their desire to provide the best for their children. Simultaneously, let the wonder and joy of childhood shine through the descriptions of the products.
• •Ensure the tone of the copy is reflected in the visual elements used on the website and social media (e.g., warm, inviting imagery, perhaps featuring children authentically playing). The current website aesthetic appears to align with this.

Social Perception

Positive customer experiences, association with popular & quality brands, community engagement, goodwill among educators.

Copy Examples

• •Sparking Joy, One Little Heart at a Time. Discover sustainably-made treasures for your little ones at De Hartjesdief.
• •Crafted with love and built to last, this beautiful wooden [Toy Name] isn't just a toy, it's an invitation to a world of imagination. Sustainably sourced and perfectly sized for little hands, it’s a gift that keeps on giving.
• •Childhood moments are precious. That's why we lovingly curate toys that are safe, sustainable, and spark endless giggles and learning. What adventures are your little heart thieves on today? #DeHartjesdief #SustainablePlay #KidsConceptStore #MakingMemories
• •Born from a family's love and a daughter's inspiration, De Hartjesdief is more than just a store – it's our way of sharing the joy and wonder of childhood. Every toy is chosen with care, hoping to capture a little piece of your heart too.
• •New Heart-Stealing Arrivals & Our Family's Top Picks This Week!