Brand Tone

Sophisticated yet Approachable, Passionate and Genuine, Confident and Understated, Functional and Practical

Brand Values

• •Quality Craftsmanship
• •Premium Materials
• •Timeless Design
• •Functionality
• •Honesty and Transparency
• •Durability and Longevity
• •Customer-Centricity (implied)

Best Practices

• •Focus on 'Show, Don't Just Tell': Instead of saying 'it's high quality,' describe the specific leather (e.g., 'rich, full-grain vegetable-tanned leather that develops a unique patina over time').
• •Emphasize Craftsmanship and Origin: Regularly mention the 'handmade in Spain by skilled artisans' aspect, linking it to the quality and care invested in each product. This reinforces the luxury and attention to detail.
• •Balance Sophistication with Clarity: Use elegant language that reflects the premium nature of the products, but ensure the benefits and functionality are clearly and directly communicated. Avoid overly technical jargon unless explaining a specific protective feature (like RFID).
• •Incorporate the 'Why': Weave in the brand's passion and the origin story of solving a genuine problem. This adds authenticity and connects with customers on an emotional level. Phrases like 'to help you carry better' or 'make the little stuff better' can be subtly integrated.
• •Maintain Visual and Textual Harmony: Ensure the copy complements the minimalist, high-quality imagery used on the website and social media. The tone should feel like a natural extension of the visual brand identity – clean, refined, and focused on the product's inherent quality.

Social Perception

Premium and Luxurious, High Quality, Stylish and Aesthetically Pleasing, Functional and Well-Designed, Worth the Investment, Trustworthy (Increasingly)

Copy Examples

• •Elevate your everyday. Our new [Product Name] sleeve, meticulously handcrafted from the finest full-grain leather, offers timeless protection for your essential tech. Designed in London, made with passion in Spain – because your tools deserve the best.
• •Simplicity. Functionality. Enduring Style. The [Wallet Name] is more than a wallet; it's a commitment to carrying better. Experience the touch of premium leather and the peace of mind of RFID protection, crafted to accompany you for years to come.
• •From the cobbled streets of London to your global adventures, our [Backpack Name] is built for the journey. Handcrafted detail, premium materials, and a design that understands your needs. #HarberLondon #CarryBetter #HandmadeLeather #TimelessDesign
• •It started with a simple frustration: finding a laptop sleeve that was both beautiful and built to last. From our London kitchen table to our artisan workshops in Spain, Harber London was born from a passion for honest, high-quality, functional leather goods. We create for those who appreciate the difference.
• •Introducing the Legacy Collection: Crafted for Today, Designed for a Lifetime.