Brand Tone

classic, confident, and masculine

Brand Values

• •Self-Expression through Style
• •Quality and Craftsmanship
• •Authentic Masculinity
• •Timelessness

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone, key messaging pillars, and approved terminology. This ensures that anyone creating content, from a web designer to a future social media manager, is aligned.
• •Focus on "The Why": In all copy, go beyond describing the product's features and emphasize why it matters to the customer. Connect the clothing to the brand's core values of confidence, authenticity, and self-expression.
• •Use Consistent Language: Employ words that reinforce the brand's classic and confident image. Terms like "timeless," "essential," "classic," "confident," and "authentic" should be woven throughout all communications.
• •Tell a Story: Use copywriting to tell the story of the "De Haan Man." Who is he? What does he value? This narrative approach will make the brand more relatable and memorable than just listing product attributes.
• •Engage with Confidence: Once social media is established, the tone of engagement should mirror the brand's values. Respond to queries professionally and confidently, and share user-generated content that aligns with the brand's image of the stylish, modern man. This will also help to build the social proof and trust that is currently lacking.

Social Perception

The current social perception of De Haan Mode is limited and somewhat skeptical due to its minimal online presence and lack of substantial customer feedback. The brand needs to build trust and a positive reputation, as well as establish a community through social media engagement.

Copy Examples

• •De Haan Mode: Dress Like the Man You Are. Timeless style for the modern individual. Shop our new collection.
• •Experience effortless style with our Tristan Casual Linen Shirt. Meticulously crafted for a comfortable fit and a distinguished look, it’s more than a shirt—it’s a statement of your confidence. Perfect for any occasion where making an impression matters.
• •At De Haan Mode, we believe style is an extension of identity. We're not just selling clothes; we're providing the pieces that help you build a wardrobe that is as authentic and individual as you are. Our curated collection is for the man who values quality and timeless design.
• •Subject: The Wardrobe Upgrade You Deserve Hello [Customer Name], Tired of trends that fade? At De Haan Mode, we focus on enduring style. Discover our collection of classic menswear, from sharp, wrinkle-free shirts to comfortable, stylish trousers. Find the pieces that speak to your character. Shop now and redefine your look.
• •Caption: Confidence is the best outfit. Our Classic Wrinkle-Free Shirt is the next best thing. #DeHaanMode #MensFashion #TimelessStyle #OOTDMen