Brand Tone

Elegant, Informative, Educational, Authentic, and Respectful

Brand Values

• •Tradition & Heritage
• •Craftsmanship & Quality
• •Authenticity
• •Durability & Functionality

Best Practices

• •Emphasize the history, the artisans, the cultural significance, and the meticulous process behind Arita Ware.
• •Use elegant and descriptive language to convey the beauty and craftsmanship of the porcelain.
• •Highlight the 'Made in Japan' aspect to leverage the perception of quality and craftsmanship.
• •Focus on storytelling to connect with customers on an emotional level.
• •Maintain an informative and educational tone to build trust and credibility.

Social Perception

High-quality, beautiful, historically significant Japanese craft, evoking a sense of quality, reliability, and meticulous craftsmanship.

Copy Examples

• •An Invitation to Elegance: Discover the Enduring Beauty of Arita Ware
• •Journey with us to Arita, the birthplace of Japanese porcelain.
• •Deguti Japan offers curated Arita porcelain, renowned for its delicate beauty and 400-year heritage.
• •Experience the tradition and craftsmanship of Arita Ware, passed down through generations.
• •Indulge in the timeless elegance of authentic Arita porcelain, 'Made in Japan'.