Brand Tone

Passionate, Convivial, and Authentic

Brand Values

• •Discovery & Curation
• •Terroir & Origin
• •Quality & Craftsmanship
• •Conviviality & Sharing
• •Mobility & Accessibility

Best Practices

• •Speak with Passion, Not Just Facts: Instead of only listing grape varieties and percentages, use evocative language. Use phrases like "a real favorite," "a true gem," and "subtle and harmonious" to convey your genuine enthusiasm for the products you've curated.
• •Always Connect to an Experience: Frame your products within a social context. Talk about "aperitifs with friends," "family gatherings," and "unforgettable evenings." The product is the means to a cherished social moment.
• •Tell the Producer's Story: Emphasize that your wines are sourced "directly from the winegrowers." When possible, briefly mention the producer's commitment to organic or sustainable practices. This reinforces the values of authenticity and quality craftsmanship.
• •Use Warm and Inclusive Language: Write as if you are speaking to a friend. Use welcoming phrases like "Come join us," "We invite you to discover," and "Share a moment with us." This makes the brand feel approachable and less intimidating for novice wine drinkers.
• •Highlight the Origin and Terroir: Consistently reference the "South," "Provence," and specific appellations. This not only grounds your products in a desirable location but also reinforces your expertise and niche as a specialist in the region's gastronomy.

Social Perception

Degustezsud is perceived very positively as a provider of high-quality, exceptional products. It is recognized as a key player in local events, with an 'ultra-sympathetic' team, offering a reliable, passionate, and friendly local business that provides unique and enjoyable experiences.

Copy Examples

• •A true gem from our selection! ✨ This month, we fell in love with this organic white from the hills of Pic Saint-Loup. With intense notes of pear and a fresh finish, it’s the perfect wine for sharing on a sunny afternoon. Come discover it at our truck this weekend! #Degustezsud #WineLovers #OrganicWine #SouthOfFrance #DrinkLocal
• •More Than Wine, A Moment to Share. Discover the authentic taste of Southern France with our curated selection. Visit our wine truck or shop online.
• •Join us for an evening of flavor and friendship! We're bringing our wine truck to the market this Friday. We'll be pouring our latest discoveries and serving delicious tapas. Tag the friend you'd share a glass with!
• •☀️ Taste the Sunshine: Our New Rosés Have Arrived
• •Behind this bottle is a family of passionate winegrowers who have tended their vines for generations. Each sip tells the story of their terroir—a 'real favorite' of ours that we are thrilled to share with you. Perfect with seafood or simply enjoyed on its own.