Brand Tone

Innovative & Tech-Forward, Problem-Solving & Efficient, User-Friendly & Accessible, Confident & Assuring, Customer-Focused & Supportive, Slightly Playful/Enthusiastic

Brand Values

• •Innovation
• •Efficiency & Performance
• •Convenience & Ease of Use
• •Sustainability & Eco-Friendliness
• •Customer Satisfaction
• •Data-Driven Solutions

Best Practices

• •Prioritize "Smart" and "Innovative": Always weave in language that highlights the intelligence, advanced technology (AI, ultrasonic radar, smart mapping), and cutting-edge nature of Degrii products. Use terms like "intelligent," "advanced," "revolutionary," "next-level."
• •Focus on Benefits, Not Just Features: While detailing the tech is important, always tie it back to tangible user benefits: saving time, reducing effort, achieving a superior clean, enhancing convenience, and energy savings.
• •Maintain a Confident yet Approachable Voice: Be bold in claims about product performance and technological superiority but ensure the language remains clear, easy to understand, and not overly technical or alienating for the average consumer.
• •Incorporate User-Centric Language: Use "you" and "your" to directly address the customer. Highlight how Degrii products solve *their* problems and improve *their* lives. Leverage customer testimonials and user experiences in marketing materials.
• •Emphasize Ease and Automation: Consistently communicate how Degrii products simplify tasks and automate chores, giving users back their valuable time and making home maintenance "effortless."

Social Perception

Positive for Pool Cleaners, Innovative Tech Provider, Responsive Customer Service (generally), Emerging Brand with Potential, Mixed on Thermostat (initially, improving)

Copy Examples

• •Degrii Zima Pro: Experience the Future of Pool Cleaning. Smarter, Deeper, Effortless.
• •Stop scooping, start swimming! ☀️ The Degrii Zima Pro, powered by ultrasonic radar and AI mapping, tackles every inch of your pool, so you don't have to. See what users are calling a 'complete game changer'! #Degrii #SmartPool #PoolRobot #EffortlessCleaning #TechInnovation
• •Reclaim Your Weekends with Degrii's Intelligent Pool Care.
• •Introducing the Degrii Zima Lite – powerful, cordless cleaning made simple. Advanced ultrasonic navigation meets intuitive app control for a sparkling pool with minimal effort. Dive into convenience.
• •At Degrii, we're not just building smart devices; we're engineering a more convenient and sustainable future. Our latest advancements in AI and ultrasonic technology, showcased in products like the Zima Pro, reflect our commitment to data-driven innovation for a low-carbon lifestyle. #SmartHome #Innovation #Sustainability #AI #Robotics