Brand Tone

Passionate & Enthusiastic, Expert & Informative, Artisanal & Quality-Focused, Approachable & Supportive, Sensual & Artistic

Brand Values

• •Quality & Craftsmanship
• •Passion & Dedication
• •Customer Satisfaction & Support
• •Education & Community
• •Artistic Expression & Connection
• •Integrity & Continuous Improvement

Best Practices

• •Lead with Passion and Expertise: Always let the genuine enthusiasm for the craft and deep knowledge of the products shine through in your writing. Use confident and informative language.
• •Emphasize Craftsmanship and Quality: Consistently use terms like "handcrafted," "artisanal," "premium quality," "meticulously selected/inspected" to reinforce the brand's core value.
• •Maintain an Educational and Supportive Voice: Provide valuable information freely. Whether it's about rope care, material properties, or Shibari techniques, aim to empower the customer. Ensure calls to action for support are clear and inviting.
• •Use Evocative and Sensual Language (Appropriately): When describing the experience or the ropes themselves, don't shy away from language that speaks to the senses, intimacy, and artistry, while remaining respectful and aligned with the practice of Shibari.
• •Foster a Sense of Community and Connection: Frame communications to be inclusive and welcoming. Highlight opportunities for learning and sharing, reinforcing the idea that customers are part of a passionate community.

Social Perception

Highly Regarded for Quality, Expert and Trustworthy, Positive Customer Experience, Niche Specialist, Artisan Brand

Copy Examples

• •deGiotto Rope: Where Passion is Woven into Every Strand. Discover Handcrafted Shibari Rope for an Unforgettable Experience of Artistry and Connection.
• •Feel the Tradition. Our meticulously crafted jute rope, born from years of dedication, offers the perfect balance of strength and smoothness. Ideal for the intricate dance of Shibari, it moves with you, enhancing every moment. Learn more about our process and why our jute is the choice of enthusiasts.
• •More than just rope, it's an extension of your art. Our [Color] Hemp Rope, handcrafted for beauty, resilience, and an unparalleled tactile experience. What story will your ropes tell? #deGiottoRope #ShibariArt #CraftedWithPassion #RopeBondage
• •Unlock the Art of Connection. Join Giotto for our upcoming Shibari workshop and delve into a world of trust, creativity, and mindful intimacy. Whether you're beginning your journey or refining your skills, we're here to guide you. Our #1 goal is happy enthusiastic customers ready to explore. [Link to workshop]
• •From a garage to your hands, every deGiotto Rope is a testament to a relentless pursuit of perfection. We don't just make rope; we pour our passion and expertise into creating an experience. We believe in the beauty of handcrafted quality and the profound connections it can foster. That’s the deGiotto promise.