Brand Tone

Professional and Authoritative, Approchable and Personable, Educational and Empowering, Reassuring and Trustworthy

Brand Values

• •Patient-Centered Care
• •Expertise and Quality
• •Thoroughness and Attentiveness
• •Achieving Natural Results
• •Accessibility and Convenience

Best Practices

• •Lead with Expertise, Follow with Empathy
• •Balance "Clinical" with "Personable"
• •Amplify the Patient's Voice
• •Educate, Don't Just Sell
• •Maintain Visual and Verbal Consistency

Social Perception

A Top-Tier Clinic; Led by an Expert and Caring Physician; Effective and Result-Oriented; Trustworthy

Copy Examples

• •Your skin tells a unique story. At Defining Dermatology, we listen. Led by the renowned Dr. Omar Qutub, we combine expert medical care with a personalized approach to help you achieve your healthiest skin. From complex skin conditions to subtle cosmetic enhancements, discover the difference that dedicated, patient-focused dermatology makes. Book your consultation in our Portland clinic today.
• •Struggling with acne? You're not alone, and you don't have to figure it out by yourself. Our D(x)D Acne Wash is clinically formulated by Dr. Qutub to gently and effectively combat breakouts. It’s not just a product; it’s dermatologist-driven care in a bottle. Tap to shop and start your journey to clearer skin with an expert in your corner.
• •Living with rosacea requires a nuanced approach. At Defining Dermatology, we go beyond temporary fixes. Dr. Qutub will work with you to understand your triggers and create a comprehensive management plan. Feel heard, understood, and confident in your skin again. Learn more about our personalized rosacea treatments on our website.
• •It’s all about you, defined. Our goal with cosmetic injectables isn't to change who you are, but to enhance your natural beauty. Dr. Qutub’s expert technique ensures subtle, beautiful results that align with your aesthetic goals. Schedule a conversation with us to explore how we can help you feel refreshed and confident.
• •'I felt heard, not rushed, and able to ask as many questions as possible.' That's the Defining Dermatology experience. We believe exceptional care starts with listening. Thank you, [Patient Name], for trusting us with your skin health. Your journey is our priority.