Tono de Marca

Enthusiastic, spirited, friendly, and trendy, reflecting a strong sense of team pride and Southern fashion.

Valores de Marca

• •State/Team Pride
• •Fashion/Self-Expression
• •Community
• •Tradition
• •Quality

Mejores Prácticas

• •Use 'Roll Tide' and other Alabama-specific references to connect with fans.
• •Maintain a friendly, approachable tone, like talking to a fellow fan.
• •Highlight the fashion and self-expression aspects of 'Bama Style'.
• •Emphasize the brand's role in supporting team pride and game day spirit.
• •Incorporate trendy Southern fashion sensibilities into the copy.

Percepción Social

Fun, spirited, trendy, and a way to show affiliation and Southern style.

Ejemplos de Copy

• •Show your Bama pride with our latest game day collection! Roll Tide!
• •Get the perfect 'Bama Style' look for the next game or tailgate party.
• •Express your love for Alabama with our trendy and spirited apparel.
• •Join the 'Bama Style' movement and show off your Southern flair!
• •Gear up for game day with our exclusive collection of Alabama-themed apparel.