Brand Tone

Evocative & Romantic, Empowering & Divine, Artisanal & Conscious, Luxurious & Bohemian-Chic, Authentic & Connected

Brand Values

• •Sustainability
• •Ethical Production
• •Artisanal Craftsmanship & Quality
• •Empowerment & Femininity
• •Authenticity & Ibiza Spirit
• •Transparency
• •Inclusivity

Best Practices

• •Develop a "Brand Voice Chart": Document key tone characteristics (e.g., Evocative, Empowering, Artisanal, Conscious, Luxurious Bohemian-Chic), "words we use," "words we avoid," and example sentences. This serves as a guide for anyone creating content.
• •Embrace Storytelling: Weave the narrative of Ibiza, the "goddess" concept, sustainability, and artisanal creation into all communications. Don't just describe products; tell the story behind them and the feeling they evoke.
• •Use Sensory and Evocative Language: Appeal to the senses by describing the feel of fabrics, the visual beauty of Ibiza, and the empowering sensation of wearing the garments. Use words that paint a picture and create an emotional connection.
• •Prioritize "Conscious" Terminology: Consistently integrate keywords related to sustainability, ethical production, handmade quality, and natural materials (e.g., "sustainable," "eco-friendly," "regenerated," "artisanal," "handmade in Ibiza," "slow fashion"). This reinforces core brand values.
• •Maintain Authenticity and Connection: Always tie the messaging back to the brand's roots in Ibiza and its commitment to empowering women. Ensure the voice feels genuine and true to the brand's mission, avoiding overly corporate or generic language.

Social Perception

Positive Association with Sustainability and Ethics, Seen as a Niche, Premium Brand, Appreciation for Design and Quality, Strong Ibiza Identity, Empowering Image

Copy Examples

• •Draped in the island's magic. Our Deessa kimonos are more than just fabric; they're whispered secrets of Ibiza, handmade with soul and sustainable grace. Feel the goddess within. ✨ #DeessaIbiza #HandmadeInIbiza #SustainableLuxury #IbizaSpirit #BohemianChic
• •Embrace the Ibiza sun in our [Product Name] swimsuit. Crafted from innovative ECONYL® regenerated nylon, this piece is a testament to conscious luxury and timeless style. Designed in our Ibiza atelier and handmade with meticulous care, it’s made to make you feel like the Deessa you are – effortlessly sensual and at one with the waves. Limited collection. Sustainably yours.
• •Discover Deessa Ibiza: Where timeless design meets the free spirit of the island. Each piece is lovingly handmade in Ibiza, using natural and sustainable fabrics. From sun-drenched beaches to starlit nights, embody the goddess. Shop our new collection and embrace conscious elegance. #DeessaJourney #IbizaFashion #EthicalStyle #SlowFashion
• •Hola Goddess, Step into the enchanting world of Deessa Ibiza. Our latest collection, born from the heart of the island and crafted with sustainable materials, has arrived. These aren't just clothes; they're an experience, a connection to the bohemian allure and empowering energy of Ibiza. Discover pieces designed to make you shine. Explore now.
• •Style that speaks to the soul. Deessa Ibiza: Artisan-made swimwear and resort wear, consciously created on the White Isle. We believe in fashion that empowers you and respects our planet. Regenerated fabrics, timeless designs, Ibiza spirit. Pin your goddess style. #SustainableSwimwear #DeessaIbiza #EcoFashion #MadeInIbiza #GoddessVibes