Brand Tone

Personal, Creative, and Approachable.

Brand Values

• •Creativity and Individuality
• •Handmade Quality
• •Authenticity and Relatability
• •Joy and Passion

Best Practices

• •Lead with the 'Handmade' Story: Always emphasize that items are handcrafted. Use words like "crafted," "handmade," "artisan," and "made with love" to reinforce the brand's core value.
• •Embrace the 'Perfectly Imperfect': Don't be afraid to be personal and authentic. Acknowledge the unique quirks of handmade items. This builds trust and sets realistic expectations.
• •Speak Directly to the Customer: Use a conversational, first-person (we/I) and second-person (you/your) voice. Ask questions in your copy and make the customer feel seen and spoken to.
• •Highlight the 'Why' Behind the Brand: Regularly weave in elements of Dee’s personal story—the passion, the creativity, the journey as a military spouse. This narrative is a powerful differentiator.
• •Keep it Positive and Joyful: The brand was born from a place of passion. The copy should reflect that joy. Use vibrant, positive, and inspiring language that focuses on self-expression and the fun of wearing unique jewelry.

Social Perception

Due to the limited online presence, the social perception of Dee's Baubles & Co. is primarily shaped by its own website and a few external mentions. Based on the on-site testimonials, customers who have purchased from the brand perceive it as offering high-quality, unique pieces. For the general public, the brand is largely unknown. The mention in a local business listing suggests it is perceived as a small, artisanal craft business. There is no evidence of a strong brand recall or a widespread reputation, positive or negative. The name "baubles" can sometimes be associated with Christmas ornaments, which might create slight confusion for new audiences, although the website clarifies its focus on earrings.

Copy Examples

• •Unleash your playful side! ✨ Our new collection is bursting with color and personality. Each pair is handcrafted by Dee to add a little pop of joy to your day. Because life's too short for boring earrings. #HandmadeWithLove #DeesBaubles #PolymerClayEarrings
• •More than just jewelry, Dee's Baubles & Co. is a story of passion. Started by a military spouse and mom with a love for creating, each piece is a 'perfectly imperfect' work of art made to celebrate your unique style.
• •The 'Sunset' Dangles: Wear a little piece of golden hour. These lightweight polymer clay earrings are carefully blended with warm orange and pink hues, making them the perfect statement piece for any outfit. Handmade, lightweight, and ready to make you shine.
• •We loved creating for you! As a thank you for supporting our small business, here’s an exclusive first look at our upcoming holiday collection. Get ready to find your new favorite conversation-starters. ✨
• •Tired of mass-produced accessories? Discover unique, handmade polymer clay earrings from Dee's Baubles & Co. Fun, affordable, and crafted with love. Shop the collection and express your individual style today!