Brand Tone

Friendly and Welcoming, Nostalgic and Historic, Community-Focused, Authentic and Genuine, Enthusiastic and Passionate

Brand Values

• •Community
• •Heritage and History
• •Quality
• •Customer Service
• •Authenticity
• •Revitalization and Entrepreneurship
• •Accessibility

Best Practices

• •Embrace "Small Town Friendly": Use warm, approachable language. Words like "y'all," "folks," "friends," and phrases that convey a welcoming attitude will resonate. Keep the tone conversational and down-to-earth.
• •Weave in the Heritage: Regularly reference the store's long history (Est. 1899) and the story of its restoration. This builds authenticity and connects with customers who value tradition and legacy.
• •Highlight Community Connection: Frame promotions, events, and even product descriptions in the context of community. Emphasize being a local staple and the joy of serving Deer Creek and its visitors.
• •Showcase Authenticity and Quality: When describing products, focus on unique aspects, handcrafted details (if applicable like custom hats or car freshies), and the quality of the goods. Avoid overly corporate or generic sales language.
• •Be Genuinely Enthusiastic: Let the passion for the store, its products, and the community shine through. Use positive language and share customer stories or testimonials (with permission) to reinforce the positive perception.

Social Perception

Locally Loved, Destination, Unique and Charming, Reliable for Online Shopping, Keeper of Tradition

Copy Examples

• •Step back in time & style forward! ✨ Our new collection just landed, filled with handcrafted treasures and cozy comforts that’ll make your heart sing. Come on down to your favorite Deer Creek spot or browse online – we’re always happy to see ya! #DeerCreekMercantile #SmallTownCharm #NewArrivals #ShopLocalOK
• •Since 1899, Deer Creek Mercantile has been more than just a store; it's a piece of Oklahoma history, lovingly restored and reopened to serve our cherished community and welcome new friends. We pour our hearts into curating a unique blend of quality clothing, home goods, and gifts that reflect our country roots and warm, friendly spirit. Step inside or shop online – either way, you're family here.
• •Hey Y'all! 🍂 Fall in Love with Fresh Finds at Deer Creek Mercantile!
• •Top off your look with a touch of Deer Creek tradition! Our custom hats are designed right here at the Mercantile by Brittany, blending timeless Western style with a modern flair. Each one tells a story – make it yours. #CustomHats #Handcrafted #WesternStyle #DeerCreekOriginal
• •The doors to history are always open! We’re proud to be your Deer Creek destination for unique finds and a friendly smile. Keeping the spirit of our small town alive, one happy customer at a time. Come visit us on Main Street! #DeerCreekOK #HistoricMercantile #ShopSmall #CommunityLove