Tono de Marca

calm, introspective, encouraging, gentle, supportive, empathetic, and aspirational.

Valores de Marca

• •Intentionality
• •Self-Discovery
• •Well-being
• •Authenticity
• •Connection

Mejores Prácticas

• •Use "You"-Centric Language: Always frame the copy around the customer's experience and journey. Use words like "your," "you," and "yourself" to make the message personal and direct (e.g., "Your space for reflection" instead of "Our journal for reflection").
• •Ask Reflective Questions: Incorporate gentle, open-ended questions in your copy (social media, ads, emails) to immediately engage the audience in a mindset of introspection, mirroring the function of the product itself.
• •Maintain a Calm Vocabulary: Use words that evoke peace, clarity, and gentleness. Avoid jargon, hype, and urgency-based language (like "Hurry, buy now!"). Instead, opt for words like "discover," "uncover," "explore," "connect," and "align."
• •Emphasize the Benefit, Not Just the Feature: Instead of saying "150 guided prompts," say "150 opportunities to connect with yourself." Focus on the transformation (gaining clarity, reducing anxiety, building confidence) that the journal facilitates.
• •Let Visuals and Text Work Together: Ensure the copy complements the clean, minimalist aesthetic. Keep sentences short and allow for white space in text blocks. The copy should feel as uncluttered and calming as the brand's visual identity.

Percepción Social

a premium, thoughtful, and impactful wellness brand; viewed as a resource for mental clarity and personal growth; has cultivated an image of trustworthiness and quality, with users feeling they are investing in a tool that genuinely supports their well-being.

Ejemplos de Copy

• •Your daily pause is waiting. What if you took just ten minutes today to connect with yourself? To untangle your thoughts and listen to your heart. That's the space our journal holds for you. #DeeplyLife #Journaling #SelfReflection #MindfulMoments
• •The journey inward starts with a single page. Stop scrolling and start exploring. Our guided journal is crafted with thought-provoking prompts to help you navigate your ambitions, understand your feelings, and design a life with intention. Ready to begin your story?
• •From Overwhelmed to Intentional. Your guide to a more considered life.
• •A question for you, from us...
• •That feeling when you finally get your thoughts on paper. ✨ This is your sign to start journaling. #JournalWithMe #MentalClarity #SelfCareRoutine #DeeplyJournal