Brand Tone

Playful & Humorous, Artistic & Creative, Inclusive & Queer-Positive, Approachable & Engaging, Bold & Unapologetic, Community-Oriented (Local Focus)

Brand Values

• •Creativity & Craftsmanship
• •Inclusivity & Diversity
• •Body Safety & Quality
• •Openness & Sex-Positivity
• •Authenticity & Transparency
• •Local Connection
• •Fun & Exploration

Best Practices

• •Embrace Playful Language & Humor: Don't be afraid to use witty remarks, emojis (where appropriate for the platform), and a lighthearted tone, especially on platforms like TikTok and Instagram.
• •Highlight "Handmade," "Artisan," & "Custom": Consistently use these keywords to reinforce the unique, high-quality, and creative nature of the products.
• •Be Openly Inclusive & Affirming: Regularly and naturally incorporate language that reflects the "Queer & Woman Led" identity and supports the LGBTQ+ community. Use inclusive pronouns and terminology.
• •Stay Authentic & Transparent: Share behind-the-scenes glimpses, talk about the creation process, and engage genuinely with customer questions and comments. Avoid overly corporate or impersonal language.
• •Emphasize Local Roots (YEG): Continue to use "YEG" and Edmonton-specific references where relevant to foster a connection with the local community and reinforce the brand's origin. This builds trust and a sense of local pride.

Social Perception

Customers/Followers: View the brand as a source of unique, custom, and artistic adult novelties. They seem engaged by the creative designs and the brand's playful approach. There's an appreciation for the handmade aspect and the novelty of their items. Wider Public (within their niche): Likely perceived as a bold, niche brand catering to specific interests within the adult toy market, particularly those interested in fantasy, kink, and custom-made items. Their "Queer & Woman Led" identity likely resonates positively within LGBTQ+ and allied communities. Local Community (Edmonton): Perceived as a local small business with a unique artistic offering.

Copy Examples

• •✨ Fresh from the Deep Fantasies YEG creation station! ✨ Get ready to unleash your wildest imagination with our latest handcrafted marvel. Because why be vanilla when you can be a vibrant, custom-coloured fantasy? 😉 Body-safe, queer-made, and unapologetically you. #DeepFantasiesYEG #HandmadeWithLove #ArtisanToys #QueerOwned #YEGSmallBusiness #KinkPositive
• •You dream it, we sculpt it! 😉 Watch our #worldsokayestemployee (jk, they're amazing!) bring another incredible fantasy to life. This one was a wild ride! 🔥 What should we make next, YEG? Drop your wildest ideas below! 👇 #CustomCreations #SiliconeArt #DeepFantasies #MadeInCanada #YEGArt #FantasyToy
• •Welcome to Deep Fantasies: Edmonton's Queer & Woman Led playground for artisan adult novelties. Explore unique, body-safe creations designed to ignite your imagination. Handmade in YEG, just for you.
• •YEG's most imaginative toybox is Queer & Woman run! ❤️🧡💛💚💙💜 Deep Fantasies crafts body-safe, artisan adult novelties that celebrate every shade of you. Discover your next favorite thing. #ShopLocalYEG #LGBTQAlberta #DeepFantasies #InclusiveFun #YEGPride
• •Ready to script your own epic? Our [Product Name] is more than a toy – it's a handcrafted portal to your deepest fantasies. Made with love, premium body-safe silicone, and a sprinkle of YEG magic. Adventure awaits!