Brand Tone

Nostalgic & Historic, Authentic & Unpretentious, Friendly & Welcoming, Community-Oriented, Laid-back & Casual

Brand Values

• •Tradition & Heritage
• •Authenticity
• •Community
• •Simplicity
• •Resilience & Endurance

Best Practices

• •Embrace the "Dive Bar" Identity: Don't shy away from it; celebrate it. Use language that is unpolished, straightforward, and a little gritty. Avoid overly corporate or trendy jargon.
• •Highlight History & Nostalgia: Regularly reference the 1951 opening, "Old Austin" charm, and the bar's enduring legacy. Use phrases like "since forever," "a true original," "timeless."
• •Keep it Casual and Conversational: Write as if you're talking to a friend over the bar. Use contractions, colloquialisms (appropriate to the Austin vibe), and a friendly, approachable voice.
• •Focus on Core Offerings & Atmosphere: Emphasize the simple pleasures: cold beer, the jukebox, pool tables, the unique decor, and the welcoming vibe. Words like "ice-cold," "classic tunes," "laid-back," "no-frills" are key.
• •Engage with the Community: Use "you" and "we" to create a sense of shared experience. Refer to regulars, neighborhood connections, and the feeling of being a local spot. Reflect the "family away from home" sentiment in your communications.

Social Perception

Beloved Institution, True Dive Bar Experience, Reliable & Consistent, A Place for Everyone (mostly), Historic & Culturally Significant

Copy Examples

• •Headline: Still Pourin' History, One Cold Beer at a Time. Body: Since 1951, Deep Eddy Cabaret has been your no-frills Austin original. Real talks, real tunes, real cold beer. Come as you are. #DeepEddyCabaret #OldAustin #DiveBarRoyalty
• •Headline: Your Jukebox Hero Still Lives Here. Body: Neon lights, familiar faces, and the best damn jukebox in Austin. Deep Eddy Cabaret: Keeping it classic since the needle first dropped. What's your go-to song? #KeepAustinWeird #AustinNights #JukeboxJoint
• •Headline: More Than a Bar, It's a Landmark. Body: Officially historic, but we've known it all along. Deep Eddy Cabaret – where Austin's stories soak into the walls. Come make a few of your own. #HistoricAustin #DeepEddyLegacy #NeighborhoodBar
• •Headline: No Pretense, Just Pitchers. Body: Forget the fancy stuff. We're about frosted mugs, friendly faces, and the kind of cold beer that hits just right. This is Deep Eddy Cabaret. Your Austin escape. #ColdBeer #AustinDive #RealGoodTimes
• •Headline: The Original Social Network. Since '51. Body: Before likes and shares, there were barstools and stories. Deep Eddy Cabaret: where community happens over a cold one. Pull up a chair. #AustinCommunity #CheersTo70Years #DeepEddyFamily