Brand Tone

Knowledgeable & Passionate, Helpful & Customer-Focused, Confident & Quality-Oriented, Direct & Informative

Brand Values

• •Quality and Performance
• •Customer Satisfaction & Service
• •Expertise & Passion
• •Value
• •Integrity & Trust

Best Practices

• •Incorporate genuine fishing knowledge and passion into the language. Use terminology that resonates with serious anglers, but explain it clearly enough for those newer to deep dropping.
• •Frame product benefits around how they help the angler achieve their goals (e.g., landing bigger fish, fishing more effectively, enjoying their time on the water). Emphasize support and expertise.
• •Highlight product quality and advantages with assurance, backed by facts and customer experiences, rather than making unsubstantiated claims.
• •Encourage questions and interactions. Position the brand as a reliable resource for advice and support, mirroring James's reputation.
• •Consistently message the combination of high performance, robust construction, and fair pricing that the brand offers.

Social Perception

Highly Positive, Trusted Authority, Excellent Products, Superb Customer Service

Copy Examples

• •Stop Dreaming, Start Deep Dropping. Our Banax Reels & Frigate Rods: Engineered by Anglers, for Anglers. Tired of gear that can't handle the depths or the fight? At Frigate Sales, we live for the thrill of the deep. That's why we exclusively offer Banax electric reels and custom-designed Frigate rods – field-tested and proven to bring up the giants. Get expert advice and gear that works, from folks who fish as hard as you do. Visit Deepdropper.com today!
• •The Depths Demand a Different Breed of Tackle. Trust Frigate Sales. Deep dropping isn't just fishing, it's an adventure. Your gear needs to be more than good – it needs to be relentless. Frigate Sales provides Banax electric reels known for their robust construction and our own Frigate deep drop rods, designed for ultimate sensitivity and backbone. Have questions? Our owner, James, is an avid fisherman ready to help you gear up for success.
• •Quality That Doesn't Break the Bank (Or Your Line). Get the high performance of premium deep drop gear without the premium price tag. Frigate Sales brings you Banax electric reels and Frigate rods – built tough, priced right. We believe every angler deserves reliable equipment that enhances their passion, not empties their wallet. Experience the Frigate Sales difference.
• •Your Partner in the Deep. Unmatched Service & Banax Expertise. As the authorized Banax service center for North America, we don't just sell reels, we ensure they keep performing. Combined with our expertly designed Frigate deep dropper rods, you're investing in a system backed by unparalleled knowledge and a commitment to your fishing success. Let's talk tackle!
• •From Our Boat to Yours: Gear That Gets It Done. We're not just retailers; we're passionate anglers who use and believe in every product we sell. Frigate Sales’ Banax reels and deep drop rods are crafted from experience to give you the edge when you're battling monsters from the deep. Sensitive, powerful, and reliable – gear up at Deepdropper.com.