Brand Tone

Elegant, Reverent, and Passionate

Brand Values

• •Heritage
• •Craftsmanship
• •Authenticity
• •Timeless Elegance
• •Customer Trust

Best Practices

• •Always anchor the narrative in the brand's rich history and the cultural significance of the craft. Use words like "legacy," "heritage," "tradition," and "heirloom" to reinforce this foundation.
• •Shift the focus from the product as an object to the product as a piece of art created by a master artisan. Use storytelling to highlight the weaver's skill, dedication, and the meticulous process.
• •Describe the sarees with rich, sensory details. Instead of "red saree," use "a saree in the shade of bridal vermilion with motifs that shimmer like temple gold." Appeal to the senses of sight and touch.
• •Avoid slang, overly casual language, or aggressive sales-driven CTAs. Opt for sophisticated phrasing and a respectful tone. Calls-to-action should be invitations, such as "Discover the collection," "Explore the craft," or "Drape yourself in elegance."
• •Use your copy to educate the audience about different weaves, motifs, and the history behind them. This positions the brand as an authority and builds a deeper appreciation for the product's value, justifying its premium price point.

Social Perception

a premium, authoritative, and trustworthy heritage brand

Copy Examples

• •Woven threads of devotion, dipped in hues of eternity. Introducing 'Parampara', our new collection of Kanjeevaram sarees. Each piece is a whispered story from our master weavers, a testament to a craft passed down through generations. Drape yourself in a legacy of timeless elegance. #DeepamSilks #Kanjeevaram #SilkSaree #LegacyOfWeaves
• •Your forever begins with a thread of tradition. Discover the Deepam Bridal Trousseau, where heritage craftsmanship meets an heirloom promise. Find the saree that will witness your most cherished moments.
• •Let every celebration be draped in splendor. This festive season, embrace the unparalleled grace of a handcrafted Deepam silk. Explore our curated collection and enjoy exclusive festive offerings. Visit us on MG Road or shop online to bring home a masterpiece.
• •For five decades, Deepam Silks has been more than a store; it's a sanctuary for silk lovers. We are the keepers of an ancient art, passionately preserving the magic of the loom for you. #DeepamLegacy #Handcrafted #ArtOfWeaving #BangaloreIcon
• •It 's more than a pattern; it 's poetry in motion. It 's more than a thread; it 's a piece of our soul. Witness the passion and precision that goes into every Deepam silk. The hands of our artisans weave not just sarees, but dreams. #TheMakingOfAMasterpiece #DeepamCraftsmanship #Handloom