Brand Tone

Sophisticated, Aspirational, Passionate, Enthusiastic, Community-Oriented, Inclusive, Sustainable, Conscious, Helpful, Service-Oriented, Trustworthy, Authentic

Brand Values

• •Sustainability
• •Quality & Luxury
• •Accessibility & Affordability
• •Empowerment & Confidence
• •Community & Connection
• •Authenticity & Trust
• •Customer Service Excellence

Best Practices

• •Always Emphasize Sustainability: Weave the message of conscious consumption and the benefits of pre-loved fashion into product descriptions, social media posts, and "About Us" narratives. Use phrases like "extend the lifecycle," "conscious choice," or "circular fashion."
• •Highlight Authenticity and Quality: Reassure customers by mentioning the authentication process and the high standards for consigned items. Use terms like "authenticated luxury," "excellent condition," or "curated collection."
• •Speak with Passion and Enthusiasm: Let the love for fashion shine through. Use vibrant, positive language when describing pieces and the joy of finding unique items. Words like "fabulous," "treasure," "empowering," and "passionate" align with their current voice.
• •Foster a Sense of Community: Address your audience directly and inclusively. Encourage interaction, share consignor/customer stories (with permission), and emphasize the "wonderful exchange of value." Use collective pronouns like "we" and "our community."
• •Maintain a Sophisticated yet Approachable Voice: While showcasing high-end brands, ensure the language remains welcoming and helpful, not elitist. Offer styling advice and clearly explain the consignment process, making luxury feel attainable and the experience enjoyable.

Social Perception

Positive Reputation, Trusted Source for Designer Goods, Advocate for Sustainable Fashion, Valued for Personal Service, Community Hub, Active Social Media Presence

Copy Examples

• •Unlock timeless elegance. Discover authenticated Chanel, Zimmermann, and more at Dee Black Boutique – where sustainable luxury finds its next chapter. #SustainableStyle #DesignerConsignment
• •More than just a dress, it's a story waiting to be continued. Our curated collection of pre-loved designer wear empowers you to express your unique style, consciously. Join the Dee Black community and redefine fashion. #PreLovedLuxury #FashionWithPurpose
• •From runway dreams to your wardrobe. Dee Black Boutique brings you coveted designer pieces, authenticated and ready to make you feel fabulous. Let our expert stylists help you find your next treasure. #PerthFashion #LuxuryConsignment #FeelGoodFashion
• •Give your designer pieces a new lease on life and contribute to a more sustainable future. Consign with Dee Black Boutique – it's a beautiful exchange of value, for you and our planet. Learn more on our website. #CircularFashion #ConsignWithUs #LuxuryResale
• •New arrivals have landed! ✨ Explore stunning pre-loved pieces from your favourite Australian and international designers. Shop online or visit us in Applecross for your weekly dose of sustainable glamour. #WhatsNew #DeeBlackBoutique #ShopLocalPerth