Brand Tone

Hopeful, empathetic, and action-oriented.

Brand Values

• •Social Responsibility and Assistance
• •Child and Adolescent Development
• •Education and Culture
• •Ethics and Citizenship
• •Transparency and Integrity
• •Inclusivity
• •Empowerment

Best Practices

• •Use inclusive language, avoiding jargon and complex terms.
• •Highlight the positive impact of donations and support.
• •Incorporate visuals that showcase the children and activities, maintaining their dignity and privacy.
• •Share success stories to demonstrate the effectiveness of the institute's work.
• •Maintain transparency in communications about finances and projects.

Social Perception

A respected and reliable non-profit organization dedicated to supporting vulnerable children and adolescents in Rio de Janeiro.

Copy Examples

• •"Join us in transforming lives! Your donation can bring hope to a child in need."
• •"At Instituto Thereza Tosta, we believe in the power of education to break the cycle of poverty. Support our programs today!"
• •"Every child deserves a safe and nurturing environment. Help us create a better future for vulnerable children in Rio de Janeiro."
• •"Thanks to your support, we're providing essential resources and opportunities for children to thrive. Together, we can make a difference."
• •"Empowering communities, one child at a time. Partner with Instituto Thereza Tosta and be a part of positive change."