Brand Tone

intimate, serene, and poetic

Brand Values

• •Intentionality & Craftsmanship
• •Natural & High-Quality Ingredients
• •Joy in Simplicity
• •Authenticity & Personal Connection
• •Aesthetic Sensibility

Best Practices

• •Embrace the Lowercase
• •Write Poetically and Evocatively
• •Keep it Personal and Sincere
• •Focus on Ritual, Not Routine
• •Maintain Visual and Textual Harmony

Social Perception

dédés is perceived as a niche, artisanal brand known for its unique, natural scents, high-quality, handcrafted products, and aesthetic, calming presence. Consumers appreciate its authenticity and the personal connection fostered by its founder.

Copy Examples

• •that warm feeling. our sun perfume oil, a quiet ode to summer days and golden light. #ciaodedes
• •Introducing Petal. A soft haze of memory. Rose, geranium, and a hint of citrus, blended to capture the feeling of a garden after rain. A scent for quiet moments and personal ritual.
• •a note from our studio…
• •the slow, simple process of creating. each bottle of our verdant fragrance is blended by hand with intention and care. #perfumetok #botanicalfragrance #smallbusiness
• •dédés began with a simple idea: to create beautiful things that feel good. it’s about the ritual of anointing your skin, the quiet joy of a familiar scent, and finding beauty in the small details of your day.