Brand Tone

Inspiring, Creative, and Passionate

Brand Values

• •Creativity & Imagination
• •Quality
• •Customer Satisfaction & Support
• •Joy of Making
• •Uniqueness
• •Community
• •Sustainability

Best Practices

• •Always Inspire: Frame your copy to ignite creativity. Use words like "imagine," "create," "discover," "transform," "magical," "enchanting." Focus on the possibilities and the joy of the creative process.
• •Be Enthusiastic and Passionate: Let your love for decoupage and crafting shine through. Use exclamation points appropriately, express excitement for new designs, and celebrate the act of making.
• •Maintain a Friendly and Supportive Voice: Address your audience directly and inclusively (e.g., "fellow crafters," "creative friends"). Offer encouragement and make them feel part of a supportive community. Ensure customer service interactions mirror this warmth.
• •Emphasize Quality and Uniqueness (Without Being Stuffy): Highlight the premium nature of your materials and the distinctiveness of your designs, but do so in an accessible way that focuses on the benefits for the crafter’s projects (e.g., "vibrant results," "projects that last").
• •Foster a Sense of Joy and Celebration: Connect your products with positive emotions. Use uplifting language and visuals. Celebrate customer creations and the overall satisfaction derived from completing a handmade project. Regularly use phrases like "Happy Crafting!"

Social Perception

A reliable source for high-quality, beautiful, and unique decoupage papers. An inspiring brand that provides creative ideas and encourages artistic expression. Supportive and customer-focused, offering good service and fostering a positive community. A go-to resource for both hobbyist crafters and potentially small business owners who create handcrafted items. A respected and growing name within the decoupage and crafting niche, evidenced by their presence on multiple retail platforms and positive reseller feedback.

Copy Examples

• •✨ Get ready to fall in love! ✨ Introducing our enchanting [New Collection Name] rice paper collection! Each design is crafted to spark your imagination and bring a touch of magic to your next masterpiece. Which one will you create with first? Let your creativity bloom! #DecoupageCentral #NewArrival #CraftInspiration #RicePaperLove #UnleashYourArt
• •Dive into the vibrant world of [Product Name]! Our premium A4 rice paper offers exceptional color richness and durability, ensuring your decoupage projects look stunning and last a lifetime. Designed with passion in the USA and printed with eco-conscious care in Europe, it's the quality your art deserves.
• •Happy Crafting Wednesday, amazing creators! 👋 We're constantly blown away by the incredible projects you share using #DecoupageCentral papers. Have a piece you're proud of? Post it in the comments below – let's celebrate the joy of making together and inspire each other! 💖 #CraftCommunity #ShowUsYourMakes #DecoupageArt #HandmadeWithLove
• •Transform the ordinary! ✨ Watch how easy it is to add personality with Decoupage Central rice paper. Just a little glue, our stunning [Design Name] paper, and your vision. What will you upcycle next? Tag us! #DecoupageDIY #CraftHacks #CreativeJoy #EasyCrafts #TikTokMadeMeTryIt
• •Instant inspiration, right at your fingertips! 💡 Our digital printable decoupage designs are perfect for those spontaneous bursts of creativity. Simply download, print, and start crafting your next unique project in minutes. Explore a universe of patterns and let your imagination soar! Happy crafting! [Link to Digital Collection]