Brand Tone

modern, accessible, and solution-oriented

Brand Values

• •Affordability & Value: Offering budget-friendly home decoration products without compromising on design and quality.
• •Modern Design & Functionality: Focusing on contemporary, modular furniture that is both stylish and practical.
• •Sustainability & Eco-Friendliness: Highlighting the use of ecologically friendly production standards and TSE-certified materials. They state they are the first fully solar-energy-powered modular furniture manufacturer in Turkey.
• •Customer Satisfaction & Support: Aiming to meet customer expectations with quality materials, workmanship, and by providing assembly videos for ease of setup.
• •Quality Materials & Craftsmanship: Emphasizing the use of quality materials like 18mm thick melamine coated particle board and first-class PVC edge banding tape.

Best Practices

• •Focus on Modern Simplicity: Use clear, concise language that reflects the clean lines and contemporary aesthetic of the furniture. Avoid overly ornate or technical jargon.
• •Highlight Value and Affordability: Consistently weave in the message of getting stylish, quality furniture at a budget-friendly price point.
• •Emphasize Functionality and Solutions: Frame product descriptions around how the furniture solves a customer's need or enhances their living space (e.g., "space-saving design," "ample storage").
• •Showcase Eco-Consciousness: Subtly integrate mentions of sustainable materials and eco-friendly production where appropriate, reinforcing this brand value.
• •Maintain an Accessible and Friendly Voice: While professional, the tone should feel approachable and helpful, aligning with the goal of making stylish furniture accessible to many people.

Social Perception

a brand offering trendy, affordable furniture, but with some inconsistencies in quality and customer experience.

Copy Examples

• •Headline: Modern Living, Smart Prices. Discover Decorotika. Body: Elevate your space with uniquely designed, eco-friendly furniture that doesn’t break the bank. Functionality, quality, and style – all within reach.
• •Headline: Your Style, Your Space, Your Budget. That's Decorotika. Body: Crafting modular furniture that’s as unique as you are. Explore our wide range of contemporary pieces, made with sustainable practices and designed for modern living.
• •Headline: Effortless Style. Easy Assembly. Enjoyable Prices. Body: Get the designer look you crave without the hassle. Our furniture is made with quality materials, comes with easy-to-follow assembly guides, and is priced to fit your life.
• •Headline: Sustainable by Design. Stylish by Nature. Body: At Decorotika, we believe in beautiful furniture that's kind to the planet. Discover our eco-conscious collections and furnish your home with pieces you can feel good about.
• •Headline: Smart Furniture Solutions for Every Room. Body: From space-saving corner bookcases to versatile TV stands, find the perfect fit for your home and office. Decorotika: Where modern design meets everyday affordability.