Brand Tone

Aspirational yet Accessible, Warm and Welcoming, Passionate and Knowledgeable, Professional and Trustworthy

Brand Values

• •Quality and Style
• •Customer Satisfaction
• •Family Business Ethos
• •Community Connection
• •Inspiration

Best Practices

• •Always Lead with Warmth and Welcome: Start communications in a friendly, approachable manner. Use inclusive language.
• •Balance Aspiration with Accessibility: Showcase beautiful, stylish items but ensure the language doesn't feel exclusive or intimidating. Highlight how these pieces can fit into real homes.
• •Emphasize the "Family-Run" Aspect Subtly: Weave in phrases like "from our family to yours," "handpicked by our team," or "we're passionate about helping you" to reinforce the personal touch and trustworthiness.
• •Focus on Solutions and Inspiration, Not Just Products: Frame product descriptions and social media posts around how items can enhance a customer's home or lifestyle, offering inspiration and practical advice.
• •Maintain Professionalism in Service: While being friendly, ensure all communications, especially when addressing queries or issues, are professional, clear, and helpful, reinforcing reliability and customer care.

Social Perception

Highly Positive, Trusted Local Retailer, Go-To for Gifts and Unique Finds, Helpful and Responsive

Copy Examples

• •✨ Just landed! ✨ Transform your living space with our stunning new collection of artisan vases. Each piece tells a story, ready to bring warmth and unique character to your home. Swipe to see the collection and imagine the possibilities! Tap the link in bio to explore. #DecorInteriorsNI #NewArrivals #HomeDecor #ArtisanMade #NorthernIrelandHomes
• •Hello, sunshine! ☀️ Get your home ready for brighter days with 20% off all our outdoor living accessories this week. From cozy cushions to charming lanterns, let's make your garden an oasis. Visit us in Moira or shop online – your little piece of paradise awaits! #SummerStyle #OutdoorLiving #DecorInteriorsSale #FamilyBusiness #SupportLocalNI
• •Welcome to Decor Interiors NI. Discover handpicked treasures and timeless style for every corner of your home. From our family to yours, bringing beautiful design to Northern Ireland.
• •Feeling uninspired by your hallway? Let us help! A statement mirror, a chic console table, and a pop of greenery can make all the difference. Our team at Decor Interiors NI is always here with friendly advice to help you create a space you'll love coming home to. Read our latest blog post for more entryway inspiration!
• •Illuminate your evenings with more than just light. Our 'Aurora' table lamp, with its sculptural base and softly diffused glow, isn't just a light source – it's a conversation starter. Lovingly selected by our family team, it’s designed to bring a touch of elegant warmth to your favourite reading nook or bedside table. Dimensions: H 55cm x W 30cm. Materials: Ceramic base, linen shade.