Brand Tone

Helpful, Knowledgeable, Friendly, and Customer-centric

Brand Values

• •Customer Satisfaction
• •Quality Products
• •Expertise and Guidance
• •Accessibility and Convenience
• •Family-Owned Ethos
• •Community Focus

Best Practices

• •Prioritize Helpfulness: Always aim to provide value, whether it's a tip, product information, or guidance. Frame copy around solving customer problems or achieving their decorating goals.
• •Use Clear, Accessible Language: Avoid overly technical jargon unless addressing a specifically professional audience. Keep the language friendly, clear, and easy to understand for both DIYers and trade customers.
• •Showcase Expertise Authentically: Share knowledge and advice confidently but without being condescending. Reference the experience of the staff and the quality of the products.
• •Maintain a Friendly and Positive Demeanor: Even in more formal communications, let the approachable, customer-centric nature of the brand shine through. Use welcoming language.
• •Be Consistent Across All Channels: Ensure the tone used on social media aligns with the website, in-store communications, and any advertising. This builds a cohesive and recognizable brand identity. Review content regularly to ensure it still reflects the core brand voice.

Social Perception

Positive Customer Experiences, Reliable Supplier, Helpful Resource, Competitive Pricing, Trustworthy

Copy Examples

• •Transform your space with the stunning new [Paint Brand/Product Name] collection, now in stock! ✨ Our team is ready to help you pick the perfect shade and offer expert tips for a flawless finish. Pop into our Battersea or Richmond stores, or browse online! #DecorExpress #NewPaint #HomeDecorUK #DIYInspo #ExpertAdvice
• •Getting your garden furniture summer-ready? ☀️ Our latest blog post shares top tips and product recommendations to protect and beautify your outdoor wood. From cleaners to stains, find everything you need at Decor Express. Your local experts for every project! [Link to Blog Post] #GardenRenovation #WoodCare #DecorTips #QualityProducts
• •Big project ahead? Or just a weekend refresh? 🖌️ Get all your decorating essentials at Decor Express! Quality brands, great prices, and always a friendly face to help. Visit us in-store or shop online 24/7. #Painting #DecoratingSupplies #LondonDecor #DIYers
• •Choosing the right colour can be tricky, but at Decor Express, we make it easy! Our in-store colour scanning service can match almost any sample, and our experienced team is always on hand to guide you. Let's bring your vision to life together! Find your nearest store: [Link] #CustomerService #ColourMatch #DecoratingMadeEasy
• •As a family-owned business, Decor Express Ltd has been proudly serving the London decorating community for years. We're committed to providing not just quality supplies, but also the expertise and friendly service that builds lasting relationships with our trade and retail customers. Learn more about our values: [Link to About Us] #DecoratorsMerchant #TradeSupplies #CustomerFirst #SupportLocalUK