Brand Tone

Fun and Whimsical, Trendy and Current, Approachable and Friendly, Slightly Edgy/Humorous, Urban and Lifestyle-Oriented

Brand Values

• •Uniqueness and Curation
• •Fun and Enjoyment
• •Trendiness and Relevance
• •Customer Experience
• •Privacy

Best Practices

• •Embrace Playfulness: Use emojis, witty phrasing, and a conversational style. Don't be afraid to inject humor where appropriate, aligning with their 'fun' value.
• •Stay Current: Reference trends (even subtly) and use contemporary language that resonates with an urban, style-conscious audience. Keep an eye on how their audience communicates on platforms like TikTok.
• •Highlight Uniqueness: Continuously emphasize the 'uncommon,' 'curated,' and 'whimsical' nature of the products. Use descriptive words that evoke curiosity and delight.
• •Create a Sense of Discovery: Encourage exploration with phrases like 'discover,' 'find your next favorite,' or 'new gems weekly.' This aligns with their frequent new arrivals.
• •Keep it Relatable and Authentic: While trendy, the tone should still feel genuine and approachable. Avoid overly corporate or stiff language. The feeling should be like getting a recommendation from a cool, in-the-know friend.

Social Perception

Positive, Local Appeal, Trustworthy (with minor reservations for some), Source for Gifts and Unique Items

Copy Examples

• •Warning: May cause spontaneous joy & extreme gift-giving prowess. 😉 Explore Mercuri for goodies that are anything but ordinary. #MercuriMontreal #UniqueGifts #TreatYourself
• •Your morning coffee called, it said it needed an upgrade. ☕️✨ Our new [Mug Name] mugs are here to spill the tea (not literally, unless you're clumsy). Shop the fun! #MercuriFinds #QuirkyMugs #GiftIdeas
• •Throwbacks that are actually cool. ✌️ Our vintage collection is packed with one-of-a-kind treasures that'll make your closet & home totally rad. Come dig! #VintageVibes #MercuriVintage #MontrealThrift
• •Gift-giving stress? Never heard of it. 😏 Find the perfect, 'OMG-where-did-you-get-that?!' present at Mercuri. We make it fun (and you look like a hero). #GiftingMadeFun #MercuriGifts #MontrealShopping
• •Life's too short for boring accessories. Level up your look with [Accessory Type] that screams YOU. ✨ From sassy socks to statement bags, we got you. #MercuriStyle #UrbanAccessories #ShopLocalMTL