Brand Tone

Elegant & Refined, Aspirational & Inspirational, Passionate & Authentic, Customer-centric & Appreciative, Confident & Authoritative

Brand Values

• •Quality & Craftsmanship
• •Elegance & Timelessness
• •Customer Satisfaction
• •Passion for Design
• •Authenticity
• •Growth & Ambition

Best Practices

• •Develop a Tone of Voice Guide: Document the core characteristics of your brand's voice (e.g., Elegant, Passionate, Authentic, Customer-centric). Provide examples of "do's and don'ts" for language, sentence structure, and specific word choices.
• •Prioritize "Elegance" and "Quality" in Vocabulary: Consistently use words that evoke sophistication, luxury, craftsmanship, and timelessness (e.g., "refined," "sumptuous," "handcrafted," "artisanal," "enduring," "heritage").
• •Tell Stories, Don't Just List Features: While detailing materials and construction is important, frame it within a narrative of how the piece enhances a home or lifestyle, connecting with the aspirational aspect of the brand.
• •Maintain Warmth and Professionalism in Customer Interactions: Ensure all communications, from ad copy to customer service responses, are polite, respectful, and helpful, reinforcing the value of customer satisfaction.
• •Ensure Visual and Textual Harmony: The elegance conveyed in the copy must be consistently matched by high-quality, aesthetically pleasing visuals across all platforms. The luxurious feel of the products should be evident in both imagery and text.

Social Perception

Highly Positive Customer Feedback, Appreciation for Style, Responsive and Trustworthy, Romanian Pride

Copy Examples

• •Immerse your home in an aura of timeless sophistication. Our handcrafted [Product Name], with its intricate details and sumptuous velvet, isn't just furniture; it's a statement of enduring elegance. Discover the art of classic living. #DecorClasic #TimelessElegance #LuxuryHome
• •Crafted with a devotion to traditional artistry, the [Product Name] features hand-sculpted solid beech wood and genuine silver leaf accents. Each curve and embellishment speaks of a heritage of quality, designed to transform your space into a sanctuary of refined beauty.
• •Invite Enduring Beauty Home: Explore Our Newest Classic Arrivals
• •From house to haven ✨ Witness the DecorClasic touch. Bringing passion for timeless design and quality craftsmanship to your most cherished spaces. What do you dream of for your home? #ClassicDecor #HomeTransformation #LuxuryInteriors #DecorClasicRo
• •At DecorClasic, we believe your home should be a masterpiece of personal expression and enduring style. Born from a passion for classic beauty and meticulous craftsmanship, we curate and create pieces that don't just furnish a room, but enrich your life's story.