Brand Tone

Elegant, Personal, and Passionate

Brand Values

• •Authenticity & Quality
• •Unique Design & Style
• •Customer Focus & Personal Service
• •Heritage & Storytelling
• •Family-Run Ethos

Best Practices

• •Emphasize Heritage and Story: Always weave in the history, origin (if known), and unique character of each piece. Use evocative language that transports the reader and highlights the item's journey.
• •Maintain a Personal and Approachable Voice: Even when describing high-value items, keep the language warm, inviting, and friendly. Reflect the "family-run" and "personal service" ethos in all communications.
• •Showcase Expertise Subtly: Demonstrate knowledge through accurate descriptions of periods, styles, and materials, but avoid overly academic or inaccessible jargon. The passion for the items should shine through naturally.
• •Focus on "Lifestyle" and Inspiration: Write copy that helps customers envision how these antiques can enhance their living spaces and reflect their personal style. Use descriptive language that appeals to the senses and aspirations.
• •Be Consistent Across Platforms: Ensure the elegant, personal, and passionate tone is maintained whether it's a detailed website description, a short Instagram caption, or a Facebook response to a query. This builds a cohesive brand identity.

Social Perception

Trusted & Reputable, High-Quality & Unique Finds, Aesthetically Pleasing & Inspiring, Niche Appeal

Copy Examples

• •Instagram Post (New Arrival - Swedish Commode): "Freshly arrived from our latest journey through the Swedish countryside, this 19th-century commode whispers tales of elegant Gustavian evenings. Its original dry-scraped paint tells a story of time, beautifully preserved. Imagine this piece bringing timeless character to your hallway or bedroom. Explore its history with us. #SwedishAntiques #DecorativeAntiques #TimelessElegance #AntiqueFurniture #UniqueFinds"
• •Website Product Description (French Mirror): "Reflect your unique style with this exquisite Louis XV giltwood mirror, circa 1760. Sourced with a keen eye from a private collection in Provence, its intricate carvings and softly aged patina offer an authentic touch of French château charm. A statement of artistry for any discerning interior. Personally selected for its exceptional quality and enduring beauty. [Link to About Us/Sourcing Story]"
• •Facebook Update (Shop Feature): "We're so thrilled to share that our little family-run antiques lifestyle shop has been featured in the latest issue of [Magazine Name]! It's a joy to share our passion for sourcing unique 18th to 20th-century treasures. Thank you for being part of our journey in bringing history and beauty into homes. Pop by the shop or visit us online to see what inspires you. #HurstGreenAntiques #FamilyBusiness #AntiqueDecor #FeaturedIn [MagazineHashtag]"
• •Email Newsletter Snippet (Highlighting a Collection): "Discover the serene beauty of our curated Chinese Kangxi porcelain. Each piece, hand-selected for its delicate artistry and historical significance, offers a window into a bygone era of craftsmanship. Let these timeless treasures add a touch of sophisticated history to your collection. We're always here to share the stories behind each find. [Link to Collection]"
• •Promotional Ad (Targeting Interior Designers): "Seeking that perfect, soul-filled antique to complete your client's vision? At Decorative Antiques UK, we specialize in sourcing unique 18th-20th century European and Chinese pieces with exceptional character. Partner with us for a personal, knowledgeable service dedicated to finding authentic items that tell a story. View our latest acquisitions or discuss your sourcing needs. #InteriorDesign #AntiqueSourcing #DecorativeArts #UniqueInteriors #TradeWelcome"