Brand Tone

Informative & Expert, Practical & Solution-Oriented, Inspiring & Creative, Reliable & Quality-Focused, Approachable & Supportive

Brand Values

• •Quality & Performance
• •Innovation
• •Customer Empowerment & Education
• •Creativity & Transformation
• •Reliability & Trust

Best Practices

• •Prioritize clarity and information: Always provide clear, accurate, and helpful information about products, techniques, and solutions. Avoid jargon where possible, or explain it clearly.
• •Showcase Expertise, Don't Just Claim It: Demonstrate knowledge through high-quality tutorials, detailed product insights, and helpful troubleshooting advice. Let the content speak to the brand's expertise.
• •Inspire with Visuals and Possibilities: Use high-quality images and videos to showcase the transformative power of paint. Highlight real customer projects and creative applications.
• •Maintain a Supportive and Approachable Voice: When interacting with customers (comments, DMs, reviews), be helpful, polite, and solution-focused. Encourage questions and foster a sense of community.
• •Ensure Consistency Across All Channels: Whether it's a website product description, an Instagram caption, or a YouTube tutorial, the core tone (informative, practical, inspiring, reliable) should remain consistent, adapted slightly for the specific platform and audience. Create a simple style guide for all content creators.

Social Perception

Users seeking quality paint solutions, DIY and Home Improvement Community, Potentially a Go-To for Specific Needs, Helpful Resource

Copy Examples

• •Unleash Lasting Color: Discover Decora's Premium Paints for a Flawless Finish, Every Time.
• •Transformation Tuesday! ✨ See how @[UserHandle] brought this old dresser back to life with our Classic Satin Enamel. Swipe for the before! What will you create? #DecoraPaint #DIYInspo #PaintedFurniture
• •Master Your Next Paint Project: Pro Tips from The Decora Company Inside!
• •Engineered for precision and comfort, our Pro-Grip Edging Brush gives you sharp lines and smooth coverage, making even the trickiest corners a breeze. Get the professional results you deserve.
• •Planning a weekend project? Get vibrant, durable color that stands the test of time with Decora Paints. Shop our range and find your perfect shade today! Link in bio. #Decora #HomeImprovement #PaintLikeAPro