Brand Tone

sophisticated, curated, and aspirational, yet approachable and helpful

Brand Values

• •Quality & Craftsmanship
• •Uniqueness & Individuality
• •Accessibility to Design
• •Customer Experience
• •Sophisticated Style

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of your brand's tone (e.g., sophisticated, warm, witty, authoritative), including "do's and don'ts" for language, common phrases, and even grammar/punctuation preferences. Share this with anyone creating content.
• •Know Your Audience Intimately: Understand who you're talking to – their aspirations, their pain points, and the language that resonates with them. The tone for Decoralist is aspirational yet seeks to be accessible, acknowledging a discerning customer who values quality and uniqueness.
• •Use Consistent Terminology: Stick to a defined set of terms when referring to your products, services, and brand philosophy. For example, Decoralist consistently uses "curated," "luxury," "designer," "unique," and "craftsmanship."
• •Tell a Cohesive Story: Ensure all copy, from website microcopy to long-form blog posts, reinforces the overarching brand narrative. For Decoralist, this is about helping people create a unique, story-filled home with high-quality, sourced pieces.
• •Review and Refine Regularly: Periodically audit your content across all platforms to ensure tone consistency. Read copy aloud to catch awkward phrasing or tones that feel off-brand. Solicit feedback to ensure the intended tone is being perceived correctly.

Social Perception

Decoralist is generally perceived very positively by its customers as a source of High-Quality & Unique Products, Excellent Customer Service, Trustworthy & Reliable, Aspirational but Attainable Luxury, and a Source of Inspiration.

Copy Examples

• •Homepage Banner (New Collection): "Introducing the Artisan Edit: Where timeless craftsmanship meets modern living. Discover unique pieces, curated for your story."
• •Product Description (e.g., a unique vase): "More than just a vase, it's a conversation starter. Hand-selected for its exquisite detail and artistic flair, this piece promises to infuse your space with individual charm and sophisticated style. Let it be the cornerstone of your next stunning floral display or a standalone testament to your curated taste."
• •Social Media Post (Instagram - lifestyle shot): "Creating a sanctuary, one beautiful object at a time. We believe your home should reflect your journey. What piece in your collection tells your favorite story? Share with us below. #DecoralistHome #CuratedLiving #InteriorStories"
• •Email Subject Line (for VIP Members): "An Early Glimpse: Your Exclusive Preview of Our Spring Accents Awaits, Decoralist VIP."
• •Blog Post Introduction (e.g., on lighting): "The secret to a truly inviting room? It often hangs in the balance of light and shadow. Let's explore how the right lighting doesn't just illuminate a space, but transforms its very soul. Discover our designer-approved tips to brighten your home with elegance and warmth."