Brand Tone

friendly, personal, creative, and supportive

Brand Values

• •Finnishness (Kotimaisuus)
• •Quality (Laatu)
• •Personalization (Personoitavuus)
• •Locality (Paikallisuus)
• •Creativity and Craftsmanship
• •Customer Centricity
• •Joy and Celebration
• •Eco-consciousness

Best Practices

• •Always Speak from the Heart: Infuse copy with genuine warmth and enthusiasm. Reflect Taru's personal passion and the brand's commitment to making moments special.
• •Emphasize "You" and "Together": Focus on the customer's needs, dreams, and experience. Use inclusive language that suggests collaboration and support (e.g., "Let's design," "We're here to help you").
• •Highlight Core Values Naturally: Weave in mentions of Finnish craftsmanship, quality materials, personalization options, and local production where relevant, rather than just listing them. For example, instead of "Our products are high quality," try "Crafted with the finest Finnish materials for a touch of lasting elegance."
• •Keep it Inspiring and Positive: Use uplifting and encouraging language. Focus on the joy, beauty, and uniqueness that Decopaja products bring to celebrations and everyday life.
• •Be Approachable and Human: Maintain a friendly, conversational style, even in more formal communications. Use clear, simple language and don't be afraid to show personality, like the playful tone on the contact page. Avoid overly corporate or jargon-filled text.

Social Perception

reliable, high-quality provider of beautiful, unique, and personalized products, especially for special occasions

Copy Examples

• •Dreaming of a wedding that’s uniquely *you*? Our newest invitation collection is here to help you tell your love story, beautifully. Crafted with love in Finland, and personalized to your heart's desire. Let's create the first glimpse of your magical day, together. ✨
• •Welcome your little one with a keepsake as special as they are. Our personalized baby posters are designed with love and care, capturing those precious first details. Made locally in Finland, because every tiny miracle deserves the finest touch. Let’s create a treasure for your nursery. 🍼
• •Unleash your inner artist and fill your home with warmth! Join our cozy candle-making workshop and craft your own beautiful, scented creations. No experience needed – just bring your creativity, and we’ll provide the rest (and the coffee!). Perfect for a relaxing afternoon or a fun get-together with friends. Let’s make something beautiful! 🕯️
• •Your beautiful, personalized [Product Name] is on its way! We loved creating this just for you and hope it brings so much joy to your [Occasion/Home]. Thank you for supporting our Finnish craftsmanship and local business. We’re here if you need anything at all! With warmth, The Decopaja Team.
• •Look at this absolutely stunning [Product Type] our amazing customer [Customer Name/Initial] personalized for their [Occasion]! 😍 We’re so honored to be a small part of your special moments. Got an idea for your own unique creation? We’re all ears and ready to bring it to life! #Decopaja #PersonalizedGifts #FinnishDesign #MadeWithLove