Brand Tone

Aspirational & Inspirational, Stylish & Modern, Accessible & Friendly, Creative & Personal, Warm & Inviting, Helpful & Customer-Oriented

Brand Values

• •Passion for Interior Design
• •Uniqueness & Style
• •Quality
• •Accessibility
• •Personalization & Self-Expression
• •Transformation
• •Customer Satisfaction
• •Inspiration
• •Sustainability (emerging)

Best Practices

• •Develop a Comprehensive Tone of Voice Guide: Go beyond simple adjectives. Detail your brand's personality (e.g., "The Stylish Inspirer," "The Creative Companion"). Provide examples of "do's and don'ts" for language, sentence structure, humor, and formality across different platforms (website, social media, email). Reference resources on developing a strong tone of voice.
• •Prioritize "You" over "We": Focus the copy on the customer, their needs, aspirations, and how Decomusy can help them achieve their ideal home. Instead of "We offer beautiful murals," try "Transform your living room with a beautiful mural that reflects your style."
• •Use Storytelling: Share the inspiration behind designs, showcase customer transformations (with permission), or tell the story of how a particular piece can enhance a lifestyle. This makes the brand more relatable and the products more meaningful.
• •Maintain Visual and Textual Harmony: Ensure the copy’s tone matches the visual style. If the visuals are modern, clean, and aspirational, the copy should mirror this with clear, inspiring, and sophisticated language. Avoid jargon where possible, ensuring clarity and accessibility.
• •Regularly Audit and Train: Periodically review all customer-facing copy to ensure it aligns with the defined tone. Provide training for anyone creating content for the brand, including customer service, to ensure consistency in all communications. Address any negative feedback regarding clarity or service by refining communication strategies.

Social Perception

Visually Appealing, Focus on Home Transformation, Mixed on Quality vs. Price and Service, Growing Kids/Baby Focus, Retailer of Other Brands

Copy Examples

• •Headline: Your Walls Are Talking. What Do They Say? Body: At Decomusy, we believe your home should tell your story. Discover unique wall murals and art that speak to who you are, and transform your space into a haven of personality and style. Explore collections today and let your decor do the talking. #Decomusy #HomeStory #WallArtMagic
• •Headline: Curate Your Comfort. Create Your Decomusy. Body: From the softest beanbags to statement art that captures your unique vibe, Decomusy brings you decor that’s more than just beautiful – it’s a feeling. Design a space that’s undeniably you. Quality materials, inspiring designs. #StyleYourSpace #DecomusyHome #UniqueDecor
• •Headline: Little Space, Big Dreams? Perfect Kids' Rooms Start Here. Body: Spark their imagination with our enchanting collection of kids' wall decor and accessories. From whimsical wallpapers to cozy nooks, create a magical world where your little ones can dream, play, and grow. Explore Decomusy for kids – where style meets smiles. #KidsRoomDecor #DecomusyKids #MagicalSpaces
• •Headline: The Art of Home: It's In The Details. Body: Elevate your everyday with Decomusy’s curated home accessories. Whether it's a vibrant cushion that ties the room together or a unique print that sparks joy, find those perfect finishing touches that transform a house into your home. Shop now and express your inner designer. #HomeAccessories #InteriorInspo #DecomusyStyle
• •Headline: Don't Just Decorate. Decomusy-fy! Body: Ready for a home that truly reflects you? With our customizable wall art and diverse collections, Decomusy empowers you to bring your vision to life. Stylish, personal, and always inspiring. What will you create today? #PersonalizedDecor #TransformYourHome #Decomusy