Brand Tone

Modern, Accessible, and Aspirational

Brand Values

• •Variety and Design
• •Value for Money
• •Practicality and Versatility
• •Quality within Reach

Best Practices

• •Lead with Aspiration, Follow with Accessibility: Start with an inspiring image or idea (e.g., 'The office of your dreams') and follow up with practical, accessible language about price and versatility. This blends the aspirational and practical aspects of the brand.
• •Use 'You' and 'Your' Language: Address the customer directly. Frame copy around their needs, their business, and their projects (e.g., 'Your space,' 'Elevate your business'). This makes the communication feel personal and customer-centric.
• •Highlight Both Design and Function: Always connect aesthetics with purpose. Don't just say a chair is 'beautiful'; explain that it's 'designed for comfort during long meetings.' This reinforces the value of practicality.
• •Maintain a Clean and Modern Vocabulary: Use words like 'contemporary,' 'modern,' 'sleek,' 'functional,' and 'innovative.' Avoid overly ornate or classic terms that don't align with the brand's visual identity.
• •Be Consistent Across Platforms: Ensure the tone used in Instagram captions matches the language on the website and in any marketing emails. Create a simple brand voice guide that all team members can reference to ensure every communication sounds like it comes from Decom.

Social Perception

Reliable and stylish mid-market furniture provider, positively considered by consumers, with a clear commercial focus and modern e-commerce approach.

Copy Examples

• •Headline: Redefine Your Workspace. Create Your Success. Body: Your office is more than just a place to work—it's where ideas come to life. Discover our collection of commercial furniture, designed with the perfect balance of modern style and everyday functionality. Elevate your business, starting with your space. Call to Action: Shop the Collection
• •Headline: The Art of a Good First Impression. Body: From the waiting room to the conference hall, every detail counts. Our versatile tables and chairs are crafted to bring contemporary design and lasting comfort to your commercial space. Let's create an environment your clients and team will love. Call to Action: Explore Commercial Styles
• •Headline: Style That Works as Hard as You Do. Body: Why choose between durability and design? With Decom, you get both. We offer robust, high-traffic furniture solutions that keep your business looking sharp and modern, day in and day out. Call to Action: Discover Our Durability
• •Headline: Your Project, Furnished. Body: Planning a renovation or opening a new location? Our extensive catalog for businesses makes it easy to find everything you need in one place. Get inspired by our variety of current designs at the best price. Call to Action: Get a Quote for Your Project
• •Headline: The Detail That Makes the Difference. Body: A single chair can change a room. A perfect table can close a deal. At Decom, we believe in the power of well-designed furniture to transform your business. Find that unique piece that speaks for you. Call to Action: Find Your Signature Piece