Brand Tone

Aspirational, artistic, serene, encouraging, friendly, and approachable. Focuses on emotional and aesthetic benefits, avoiding jargon. Emphasizes calm creativity and mindful living.

Brand Values

• •Empowerment of Artists
• •Authenticity and Self-Expression
• •Accessibility
• •Joy and Well-being
• •Community and Collaboration

Best Practices

• •Lead with Emotion: Focus on the feeling and the story behind the art, not just its visual description. Use words that evoke joy, calm, and inspiration.
• •Champion the Artist: Always credit the artist and, where possible, share a small detail about their inspiration or process. This reinforces the value of supporting a creative community.
• •Use Aspirational and Inclusive Language: Write in a way that invites everyone to become an art collector. Phrases like "your space," "your story," and "find what you love" make the experience personal and accessible.
• •Maintain a Calm and Clean Tone: Avoid overly aggressive sales language, excessive punctuation, or loud slang. The copy should mirror the serene and thoughtful aesthetic of the art itself.
• •Be Consistent Across Platforms: While the format may change (e.g., short captions on Instagram, quick videos on TikTok), the core message of transforming spaces with authentic, artist-made art should remain consistent. Use a shared vocabulary of keywords like "transform," "inspire," "authentic," and "joyful."

Social Perception

Perceived as a trustworthy, high-quality source for unique, aesthetically pleasing art prints. Customers value artist connection. Seen as modern, tasteful, and aligned with contemporary interior design trends. Known for product quality and excellent customer service.

Copy Examples

• •Bring the outside in. Our latest piece by @artistname is a celebration of nature's simple joys. Let your walls bloom and transform your space into a sanctuary of calm. Find 'Wildflower Dreams' on decollective.co.
• •Your home should tell your story. What does your art say? Discover unique fine art prints from independent artists around the world and find the piece that speaks to you. Create a space that's authentically yours with decollective.
• •From a spark of inspiration to a piece of art that transforms your room. ✨ Watch as @artistname brings this stunning creation to life. Art that feels like magic. #decollective #artprocess #homedecor #artistsoftiktok
• •The Travel Collection Is Here. Journey to distant shores and sun-drenched landscapes without leaving your home. Explore new art from our global collective and let your walls wander.
• •Subject: Art That Feels Like You Hi [Name], at decollective, we believe the art you choose is a form of self-expression. It’s more than just decor; it’s a reflection of your personality, your dreams, your essence. Our curated collections are chosen to inspire and empower. Discover a piece that feels like coming home.