Brand Tone

Passionate, Authentic, Quality-focused, Expert/Authoritative, Customer-centric & Friendly, Inspiring

Brand Values

• •Authenticity: Offering genuine industrial style items made with characteristic materials.
• •Quality: Providing robust, well-made products.
• •Passion: A deep enthusiasm for industrial design shared with customers.
• •Customer Satisfaction: Prioritizing the customer experience and offering good service.
• •Uniqueness & Character: Helping customers create distinctive and personal interior spaces.
• •Accessibility/Competitive Pricing: Striving to make this style available at fair prices.
• •Craftsmanship/Artisanal Skill: Mention of "savoir-faire artisanal" and developing new collections with designers, carpenters, and welders.

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (passionate, authentic, expert, friendly), core values, key messaging points, and even specific words/phrases to use or avoid. Share this with anyone creating content.
• •Emphasize Authenticity and Craftsmanship: Consistently highlight the genuine nature of the industrial style, the quality of materials (raw wood, metal, leather), and the story/character behind the pieces. Use descriptive language that evokes texture and durability.
• •Speak from a Place of Passion: Infuse copy with genuine enthusiasm for industrial design. Share the "why" behind the brand – the love for creating unique, character-filled spaces.
• •Focus on Customer Benefit and Aspiration: Frame product descriptions and marketing messages around how the items will help customers achieve their desired aesthetic, create a unique atmosphere, or add lasting value to their homes.
• •Maintain Consistency Across All Channels: Ensure that the tone of voice is the same whether it's on the website product pages, blog posts, email newsletters, or any (future) social media communications. Regular internal reviews of content can help maintain this consistency.

Social Perception

The brand seems to present itself as a dedicated specialist in industrial decor. The industrial style itself is generally perceived as trendy, modern, authentic, and capable of creating warm, convivial, and unique spaces. It's associated with raw materials, functionality, and a vintage or reclaimed aesthetic.

Copy Examples

• •Headline: Forge Your Character. Authentic Industrial Pieces for a Home That Tells Your Story. *Body:* At Deco Indus, we believe your space should be as unique as you are. Discover handcrafted furniture and decor, built with raw materials and timeless industrial design, to bring enduring style and soul to your interior.
• •Headline: Beyond Trends: The Enduring Power of Industrial Style. Quality That Speaks Volumes. *Body:* Forget fleeting fads. Our collection is curated for its authentic character, robust quality, and the raw beauty of materials like patinated metal and solid wood. Invest in pieces that are built to last and designed to inspire, day after day.
• •Headline: From Our Passionate Workshop to Your Unique Home. Deco Indus: The Art of Industrial Living. *Body:* We're a team of enthusiasts dedicated to the craft of industrial design. Each lamp, table, and decorative piece is selected to bring that coveted loft ambiance and functional artistry into your life. Let us help you create a home with a story.
• •Headline: Raw Materials, Refined Spaces. Experience the Deco Indus Difference. *Body:* It's more than just furniture; it's a statement. Our industrial decor blends rugged authenticity with surprising elegance, transforming any room into a haven of character and style. Explore quality pieces at competitive prices.
• •Headline: Your Vision, Our Industrial Expertise. Let's Build a Unique Interior Together. *Body:* Dreaming of a space that reflects your individuality? Deco Indus offers the authentic elements and expert guidance to bring your industrial-inspired vision to life. Quality materials, timeless design, and a passion for creating truly special homes.