Brand Tone

Professional, Technical, and Direct

Brand Values

• •Specialization
• •Efficiency
• •Service Focus

Best Practices

• •Prioritize Clarity and Specificity: Always use precise, technical terms for your products. Avoid vague marketing jargon. Instead of "beautiful floors," say "high-durability epoxy flooring" or "seamless polished concrete." This reinforces your expertise.
• •Maintain a Professional, Authoritative Voice: Your copy should sound like it's written by an expert. It should be confident, informative, and straightforward. This builds trust with clients who are looking for a skilled contractor.
• •Focus on the Solution, Not Just the Product: While you are product-specific, frame the copy around the problem you solve. For example, "Our industrial epoxy coatings are designed to withstand heavy machinery and chemical spills," directly addresses a client's operational needs.
• •Implement a Content Strategy to Build Credibility: Since there are no reviews, create your own trust signals. Add a "Projects" or "Case Studies" section to the website with high-quality photos and brief descriptions of the work performed. This provides visual proof of your capabilities.
• •Ensure a Consistent Call to Action (CTA): Every piece of content should guide the user toward the next step. Your primary CTA is "Request A Quote." Use this consistently across your website, ads, and any future marketing materials to maintain your direct, service-oriented approach.

Social Perception

Neutral and Largely Invisible

Copy Examples

• •High-Performance Industrial Epoxy Resin Flooring. Durable, compliant, and installed with precision. Request your technical consultation and quote today.
• •Achieve a seamless, modern aesthetic with our polished concrete solutions. Ideal for both commercial and residential spaces, our process delivers a high-gloss, durable finish. Learn more about our FloorDeco Polished Concrete service.
• •Specialist in Deco Skim Cement | Modern & Durable Finishes | Deco Floors SA - Get A Quote
• •Transform your space from the ground up. Our FloorDeco Flakes system offers a unique, textured finish with superior resilience for garages, retail, and commercial areas. #EpoxyFlooring #DecoFloorsSA #CommercialFlooring
• •Deco Floors: Specialized Resin and Concrete Flooring Solutions. Engineered for Performance.