Brand Tone

Inspiring & Emotional, Friendly & Approachable, Creative & Artistic, Proudly Italian, Customer-centric

Brand Values

• •Artisanship & Quality
• •Personalization & Uniqueness
• •Emotional Connection
• •Authenticity & Inclusivity
• •Customer Focus

Best Practices

• •Embrace Emotional Storytelling: Connect with customers by focusing on the emotions and memories behind their desired customizations. Use language that evokes warmth, nostalgia, and joy.
• •Highlight Artisanal Quality: Consistently mention the "Made in Italy" aspect, the handmade nature of the products, and the quality of materials to reinforce the value and craftsmanship.
• •Maintain a Friendly and Inspiring Voice: Use an approachable, warm, and encouraging tone across all communications, from website copy to social media replies. Ask questions to engage the audience.
• •Focus on Personalization and Uniqueness: Emphasize the collaborative process of creating a unique item. Use phrases like "your story," "your style," "uniquely yours."
• •Be Visually Descriptive: Since the products are visual, use copy that helps customers imagine the pieces in their own homes, complementing the visual content provided on the website and social media.

Social Perception

Positive Customer Feedback, Valued for Customization, Seen as a Quality Italian Brand, Good Customer Service, Price Consideration

Copy Examples

• •Headline: Your Memories, Beautifully Crafted. Our Italian-made wall art turns cherished moments into timeless decor. Body: From family names to your favorite quotes, Declea helps you tell your story, one unique piece at a time. Discover the art of personalization.
• •Social Media Post: ✨ Home is where your story begins. ✨ What special moment would you love to capture on your walls? Let our artisans in Italy craft a unique piece that speaks to your heart. #Declea #MadeInItaly #HomeDecor #PersonalizedArt #WallArtWednesday
• •Product Description (for a customizable wooden sign): Handcrafted with passion in the heart of Italy, this wooden sign is more than just decor – it's a piece of your life. Choose your words, select your finish, and let us create a unique artwork that transforms your space and celebrates your most precious connections. Because every home deserves to tell its own beautiful story.
• •Email Subject: Bring Your Walls to Life with Declea's Artistry Email Body Snippet: Imagine your favorite saying, a special date, or a meaningful symbol, elegantly crafted into a stunning piece of wall art. At Declea, we believe in the power of personalization to make your home truly yours. Discover our new collection and let your emotions inspire your decor.
• •Ad Copy: Tired of generic decor? Declea offers bespoke wall art, handmade in Italy, designed by you. Express your unique style and create a home that’s a true reflection of your heart. Start designing your masterpiece today!