Brand Tone

Enthusiastic, Passionate, Practical, Solution-Oriented, Confident, Robust, Relatable, Aussie-Focused, Informative, Helpful

Brand Values

• •Quality & Durability
• •Practicality & Efficiency
• •Customer-Centricity
• •Australian Focus & Authenticity
• •Innovation
• •Security

Best Practices

• •Embrace the "Work Smarter, Play Harder" Ethos: Ensure copy reflects efficiency, practicality, and the dual benefit for both professional and recreational use. Highlight how DECKED makes life easier and more organised.
• •Speak the Local Language: Use relatable Australian vernacular where appropriate (e.g., "ute," "tub," "hard yakka," "no dramas") but avoid overdoing it to maintain professionalism. Emphasise suitability for "Aussie conditions."
• •Focus on Benefits, Supported by Features: Instead of just listing features like "HDPE construction," explain the benefit: "Built from rugged, recycled HDPE, it’s tough enough for whatever you throw at it (or on it) and laughs off harsh weather."
• •Maintain a Confident, Can-Do Attitude: Use strong verbs and assured language. The product is robust and reliable, and the tone should reflect this confidence. Avoid hesitant or overly passive language.
• •Be Solution-Oriented and Authentic: Position DECKED as the answer to common frustrations (disorganisation, gear insecurity, weather damage). Reference the brand's origin and the fact that the team uses the products to build authenticity and trust.

Social Perception

Positive for product quality, Seen as a premium, worthwhile investment, Reliable and trustworthy, Aspirational for organization/lifestyle, Associated with toughness and outdoor/trade lifestyles

Copy Examples

• •Headline: Stop the Tub Chaos. Get DECKED, Get Organised. Body: Your ute’s a workhorse, not a dumping ground. DECKED drawers transform your tub into a secure, organised, and weatherproof mobile command centre. Built tough for Aussie conditions. Work smarter, play harder.
• •Headline: Rain, Dust, or Prying Eyes? Your Gear’s Safe with DECKED. Body: Don’t let the weather or would-be thieves dictate what happens to your valuable tools and equipment. Our lockable, weatherproof drawer systems mean your gear is protected, organised, and ready when you are. Aussie designed toughness.
• •Headline: More Than Just Drawers. It's a Flat Bed Revolution. Body: Reclaim your ute bed. The DECKED system gives you smooth-gliding, waist-height drawers for all your essentials, PLUS a hefty 1-tonne rated deck on top. Load it up, tie it down. Built for hard yakka and weekend adventures.
• •Headline: From the Worksite to the Bush – DECKED Has Your Back. Body: Whether you’re hauling tools Monday to Friday or packing the camping gear for Saturday, DECKED makes it easy. Secure, organised, and tough as nails. Get the most out of your ute, no dramas.
• •Headline: Built by Aussies, For Aussies (and their Utes). Body: We know what a ute needs to handle. That’s why DECKED Australia offers drawer systems re-engineered for our unique conditions and vehicles. Invest in quality that lasts and organisation that works.