Brand Tone

Personal, Approachable, and Creative.

Brand Values

• •Personalization
• •Craftsmanship
• •Customer Connection

Best Practices

• •Use a Personal, First-Person Voice: Continue writing as "I" (the owner) on social media and in emails. This maintains the authentic, personal connection that defines the brand.
• •Highlight the "Handmade" Aspect: Always emphasize that products are crafted, created, or handmade. This differentiates the brand from mass-produced competitors and reinforces the value of craftsmanship.
• •Engage with Questions: Encourage interaction by asking for opinions, preferences, and ideas in social media posts. This involves the community in the creative process and strengthens customer relationships.
• •Tell Stories: Share the inspiration behind a new design or the process of creating a custom order (with permission). Storytelling makes the products more meaningful and the brand more memorable.
• •Keep it Simple and Approachable: Avoid corporate jargon or overly formal language. The copy should feel like a friendly conversation, making the brand accessible and easy to connect with across the website, product descriptions, and social media.

Social Perception

Small-Scale, Trustworthy Crafter.

Copy Examples

• •✨ Fresh idea alert! ✨ I've been playing around with some new scents and designs for our car freshies and I'm SO excited to show you this one! 🤩 Perfect for adding a little bit of sparkle to your daily drive. What do you all think? Let me know in the comments! 👇 #HandmadeWithLove #DecembersDesigns #CarFreshies
• •Your daily coffee, your way. Our personalized tumblers are designed to be as unique as you are. From monograms to your favorite quotes, we'll work with you to create a design you'll love to show off. Each one is crafted with care, just for you. Let's make something beautiful together!
• •More Than Just Designs. It's a Personal Touch. ✨ Shop our collection of handmade goods, crafted with care from our corner to yours.
• •From my workbench to your home! 💖 Every self-defense keychain is assembled by hand with your safety and style in mind. It's more than an accessory; it's peace of mind. #Handmade #SmallBusiness #ShopSmall #SafetyFirst
• •A little something special, just for you… 🤫