Brand Tone

Aspiring, Empowering, Quality-Conscious, Trustworthy, Accessible, Customer-Focused, Elegant, Stylish, Direct, and Informative

Brand Values

• •Quality
• •Customer Happiness & Satisfaction
• •Inspiration & Creativity
• •Trustworthiness & Reliability
• •Accessibility
• •Empowerment

Best Practices

• •Balance Elegance with Accessibility: While using words like "elegant" and "timeless," ensure the overall message remains approachable and reinforces the value proposition (quality at a good price).
• •Maintain Consistency Across All Channels: Ensure the tone used on the website (product descriptions, About Us)
• •Detail material quality, the hand-curation process
• •Emphasize customer service commitments (like the 30-day return policy
• •Highlight innovative designs

Social Perception

At risk due to a negative review on a scam detection site. Needs to be proactively addressed with positive messaging and trust-building content.

Copy Examples

• •Find your new favorite today and experience the Darlisette difference.
• •We're a family business dedicated to bringing you reliable, innovative designs and a shopping experience that makes you smile.
• •Designed for the modern woman, our pieces blend inspiring aesthetics with practical functionality, ensuring you look and feel your best, no matter where your day takes you.
• •Darlisette isn't just an online store; we're your destination for functional fashion that speaks volumes.
• •Elevate your style with confidence.