Brand Tone

Accessible and Inclusive, Encouraging and Positive, Friendly and Approachable, Informative and Helpful, Value-Oriented, Community-Focused

Brand Values

• •Accessibility
• •Vitality
• •Generosity
• •Responsibility
• •Authenticity
• •Innovation
• •Customer Delight

Best Practices

• •Ensure copy is inclusive and welcoming to everyone, regardless of their fitness level or sporting experience. Avoid jargon that might intimidate beginners.
• •Use uplifting and encouraging language that inspires people to engage in sports and enjoy an active lifestyle. Focus on the joy and benefits of sport.
• •Make product descriptions and informational content easy to understand. Highlight key benefits and features in a straightforward manner. This is crucial given the bilingual context (English/Arabic).
• •Consistently reinforce the brand's commitment to offering quality sports products at affordable prices. Promote offers and eco-designed products where relevant.
• •Write as if you're talking to a friend. Use a conversational style, address the customer directly (e.g., "you," "your"), and be approachable in all communications, including social media interactions and customer service responses. Use a mix of English and Arabic naturally where appropriate for the KSA audience.

Social Perception

Go-To for Affordable Sports Gear, Good Value for Money, Inclusive Retailer, Growing Presence, International Brand with Local Adaptation

Copy Examples

• •Make weekend memories active ones! ⚽️🌳 From first kicks to family matches, find everything you need to play together at Decathlon KSA. #SportForAl #FamilyFun #DecathlonKSA Arabic: اجعلوا عطلة نهاية الأسبوع مليئة بالنشاط والذكريات! ⚽️🌳 من أول ركلة إلى مباريات عائلية ممتعة، تجدون كل ما تحتاجونه للعب معاً في ديكاتلون السعودية. #رياضة_للجميع #متعة_عائلية #ديكاتلون_السعودية
• •Your run, your rules! ✨ Discover comfortable and affordable running shoes for every terrain. Start your journey today. Shop Now! Arabic: جريتك، قوانينك! ✨ اكتشف أحذية جري مريحة وبأسعار مناسبة لكل الطرق. ابدأ رحلتك اليوم. تسوق الآن!
• •New to fitness? No problem! 😊 We've got the gear and the friendly advice to get you started without breaking the bank. Explore our beginner-friendly equipment. #GetActive #DecathlonKSA #FitnessForAll Arabic: جديد في عالم اللياقة؟ لا مشكلة! 😊 لدينا المعدات والنصائح الودية لتبدأ رحلتك بدون إرهاق ميزانيتك. اكتشف معداتنا المناسبة للمبتدئين. #كن_نشيطاً #ديكاتلون_السعودية #لياقة_للجميع
• •Gear Up & Save! спортс装备季大促开启！Your Favorite Sports Gear at Unbeatable Prices! 🚲🏊‍♂️🧘‍♀️ Arabic: جهز نفسك ووفّر! تخفيضات كبرى على معداتك الرياضية المفضلة! 🚲🏊‍♂️🧘‍♀️ أسعار لا تُقاوم!
• •Fresh Gear, Fresh Adventures! Explore our latest arrivals, designed for your passion, priced for your pocket. Ask our team for tips! Arabic: معدات جديدة، مغامرات جديدة! اكتشف أحدث ما وصلنا، مصمم لشغفك، وبسعر يناسب ميزانيتك. اسأل فريقنا عن النصائح!