Brand Tone

Approachable & Enthusiastic, Informative & Educational, Trustworthy & Authentic, Value-Oriented, Community-Focused

Brand Values

• •Accessibility: Making luxury and niche perfumes available to a broader audience through affordable decants.
• •Authenticity: Guaranteeing genuine fragrances.
• •Quality: Providing high-quality decanting in premium atomizers to preserve the fragrance.
• •Discovery & Exploration: Encouraging customers to explore and experiment with a wide variety of scents.
• •Customer Empowerment: Allowing customers to make informed purchasing decisions by trying before buying a full bottle.
• •Passion for Perfumery: A genuine love for fragrances is evident through their extensive selection and the enthusiastic tone of their communications.

Best Practices

• •Stay Enthusiastic and Passionate: Use vibrant language that conveys a genuine love for fragrances. Words like "discover," "explore," "obsession," "incredible," "amazing" can be effective when used sincerely.
• •Emphasize Value and Accessibility: Continuously highlight the benefit of trying expensive perfumes affordably. Phrases like "luxury for less," "try before you buy," "smart way to sample" reinforce this core value.
• •Maintain a Conversational and Approachable Style: Write as if you're talking to a friend who's also a fragrance enthusiast. Use questions, direct address ("you," "your"), and a friendly, helpful tone. Avoid overly technical jargon unless explaining a specific benefit (like atomizer quality).
• •Leverage Influencer Voice (Authentically): When referencing collaborations, echo the influencer's genuine excitement and trust in the brand. Share user-generated content and testimonials to build social proof.
• •Be Consistent with Core Messaging on Authenticity and Quality: Always reassure customers about the genuineness of the perfumes and the quality of the decanting process. This builds trust, which is crucial in the decant market.

Social Perception

Positive & Trusted (especially within influencer communities), Convenient & Smart Way to Shop for Perfumes, Reliable Source (for those who have used them), Engaged with Current Trends

Copy Examples

• •Headline: Unlock a World of Scent. Body: Ever dreamt of a new signature scent every month? With Decanto Perfumes, explore hundreds of authentic luxury and niche fragrances in affordable decants. Try before you commit, discover your next obsession! #DecantoPerfumes #ScentDiscovery #LuxuryForLess
• •Headline: Don't Blind Buy, Smart Try! Body: Why guess when you can *know*? Experience the true essence of [mention popular luxury brand] without the full-bottle price tag. Our genuine decants let you wear it, love it, then decide. Your fragrance journey starts here! #PerfumeSamples #AuthenticScents #TryBeforeYouBuy
• •Headline: Pablo Perfumes x Decanto Collab! Body: Your favorite fragrance guru, Pablo Perfumes, trusts us for a reason! Grab his curated decant packs or use code SIGOPP for a special discount. Dive into the best of perfumery, 100% authentic, always. #PabloPerfumes #DecantoDeals #FragranceCommunity
• •Headline: Your Pocket-Sized Luxury. Body: Take your favorite high-end scents anywhere! Our premium glass atomizers ensure your decant is perfectly preserved and ready for any occasion. Explore. Experiment. Express. #DecantPerfection #TravelScents #NichePerfume
• •Headline: New Arrivals Alert! ✨ Body: Fresh drops just landed at Decanto Perfumes! From viral TikTok sensations to timeless classics, find your next must-have scent in 1ml, 5ml, or 10ml decants. What will you discover today? #NewScents #PerfumeHaul #DecantoLife